Why Do Consumers Hate Your Small Business Service?

Why Do Consumers Hate Your Small Business Service?

The silent killer of small business service is that consumers don’t complain directly…they just leave. And they tell everyone they know about why. According to research from Lonely Entrepreneur, 96% of unhappy consumers who leave don’t complain to the...
The ROI of Small Business Branding

The ROI of Small Business Branding

Your mom (or the mother figure in your life) is impossible to judge with something as cold sounding as “return on investment.” How could you place a number on Mom? It’s similar to trying to place a number on small business branding. With your mom, you could...
Confused Teams Cause Bad Small Business Branding

Confused Teams Cause Bad Small Business Branding

Several years ago, the Marriott Rewards and Starwood Preferred Guest (SPG) loyalty and rewards programs merged. The new program was called Marriott Bonvoy. Sound confusing? It certainly was at the time. I’m a loyal Marriott customer and didn’t understand the change or...