by OTMS Staff | Apr 29, 2026 | Marketing
There are more ways than ever to use small business marketing to connect with consumers. Take Emily Zugay on TikTok. She became internet famous for “redesigning” brand logos in hilariously terrible ways. And brands started begging her to destroy their...
by OTMS Staff | Apr 27, 2026 | Branding, Strategy
You probably know the K-Shaped Economy. We already wrote about how it affects your messaging and your leadership development. But there’s a new descriptive economic model surfacing…the E-Shaped Economy. And just like the K-Shaped Economy, it also impacts credit union...
by OTMS Staff | Apr 22, 2026 | Training
According to the American Bankers Association, 55% of consumers now use mobile as their primary way to bank. Another 22% prefer a desktop or laptop. Do the math and you’re looking at more than three out of four members who interact with your credit union member...
by OTMS Staff | Apr 20, 2026 | Marketing
Financial literacy is a constant need. And you should address it in your financial services marketing. As of January 2026, 42.4% of Americans fail a financial literacy test. A survey done by Chime showed 81% of people would gladly take an “adulting crash course,” with...
by OTMS Staff | Apr 15, 2026 | Strategy
“Trust your gut.” You hear it all the time in business. And sure, intuition has its place. But your gut isn’t always reliable. Making decisions in the moment or without firmer small business strategic planning may not set you up for long-term...
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