by OTMS Staff | May 13, 2026 | Branding, Marketing
Donald Miller says it best: “Niches lead to riches.” And that principle applies to your brand voice, too. You can’t speak to everyone the same way and expect your credit union marketing to connect. We once asked a client who they were targeting with...
by OTMS Staff | May 11, 2026 | Branding, Training
Your mom (or the mother figure in your life) is impossible to judge with something as cold sounding as “return on investment.” How could you place a number on Mom? It’s similar to trying to place a number on small business branding. With your mom, you could...
by OTMS Staff | May 6, 2026 | Branding
Branding isn’t just a logo and a color palette. It’s not a visual facelift you slap on when things start looking dated. Financial services branding is the strategic foundation that drives everything: how you communicate, who you target, what you promise...
by OTMS Staff | May 4, 2026 | Leadership, Training
Star Wars has more than laser weapons, lightsaber fights or Jedi mind tricks. It also has plenty of credit union leadership training lessons you can use in your own position. Here are three great leadership lessons from Star Wars (and one not-so-great one). #1:...
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