by OTMS Staff | May 27, 2026 | Training
There’s a classic sales test that’s been used for years: “Can you sell this pencil?” It’s a deceptively simple question that reveals a lot about how people approach persuasion. (And some approach it very poorly if this video is any...
by OTMS Staff | May 26, 2026 | Leadership, Training
There’s one question you need to ask during your credit union leadership training: “Shall we play a game?” That’s the question the supercomputer asks Matthew Broderick’s character in the 1980s film classic, “War Games.” The resulting...
by OTMS Staff | May 20, 2026 | Leadership, Training
Relevancy isn’t an accident. The best leaders are using financial services leadership training to master proactive habits and look ahead. They act bravely and decisively to not only survive…but thrive in an increasingly competitive landscape. Jill Castilla, CEO...
by OTMS Staff | May 18, 2026 | Strategy
Credit union strategic planning starts with your mindset. Whether you are a board member, executive or manager you will never fully develop an effective strategy without first having an effective mindset. People often think strategic thinking is complicated. It’s not....
by OTMS Staff | May 13, 2026 | Branding, Marketing
Donald Miller says it best: “Niches lead to riches.” And that principle applies to your brand voice, too. You can’t speak to everyone the same way and expect your credit union marketing to connect. We once asked a client who they were targeting with...
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