July, 2026 - On the Mark Strategies

Is Your Financial Services Marketing All About You?

by OTMS Staff | Jul 21, 2026 | Marketing

We’ve all been there. Standing in front of a landmark, phone held out at arm’s length, angling for the best light. The selfie isn’t really about the landmark. It’s about us. Where we are, what we’re doing, how we look while we’re...

The Financial Services Marketing Metrics That Actually Matter

by OTMS Staff | Jul 17, 2026 | Marketing

Most financial organizations are tracking something. Likes, impressions, website visits, email opens. The question is whether any of it connects to what actually matters: new relationships, deepening existing ones and sustainable growth. Some metrics are easy to...

The Credit Union Marketing Problem You Can’t See

by OTMS Staff | Jul 13, 2026 | Marketing

Water is both life-giving…and destructive. On The Mark Strategies Marketing Coordinator Sean Galli recently discovered this the hard way. In a story he tells over LinkedIn video, he discovered water behind his walls when having new internet installed. It turned out...

How to Make Financial Services Marketing Feel More Human

by OTMS Staff | Jul 10, 2026 | Marketing

People don’t trust organizations. They trust people. That’s the quiet challenge sitting underneath every financial services marketing strategy. You can have the best rates, the most polished website and a full content calendar, and still feel cold to the...

The 3 Secrets Behind Organizations That Last 100+ Years

by OTMS Staff | Jul 7, 2026 | Strategy, Training

July 4, 2026 marked 250 years since the Continental Congress adopted the Declaration of Independence and its founding principles. And 250 years is a long time…quite the legacy! But no legacy comes easy. No legacy is built for free. The American legacy emerges from 250...