by Napkin Marketing | Jul 24, 2026 | Training
Credit unions have always had a built-in advantage over banks: the people who walk through the door are members, not just customers. They have a stake in the organization. They chose it for a reason. But membership alone doesn’t create loyalty. The experience...
by OTMS Staff | Jul 22, 2026 | Strategy
Your credit union strategic planning session is probably broken, and you don’t even know it. You show up each year. You go through the same exercises. You review the same data you already know. You receive binders full of information when what you actually need...
by OTMS Staff | Jul 21, 2026 | Marketing
We’ve all been there. Standing in front of a landmark, phone held out at arm’s length, angling for the best light. The selfie isn’t really about the landmark. It’s about us. Where we are, what we’re doing, how we look while we’re...
by OTMS Staff | Jul 17, 2026 | Marketing
Most financial organizations are tracking something. Likes, impressions, website visits, email opens. The question is whether any of it connects to what actually matters: new relationships, deepening existing ones and sustainable growth. Some metrics are easy to...
by OTMS Staff | Jul 13, 2026 | Marketing
Water is both life-giving…and destructive. On The Mark Strategies Marketing Coordinator Sean Galli recently discovered this the hard way. In a story he tells over LinkedIn video, he discovered water behind his walls when having new internet installed. It turned out...
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