by OTMS Staff | Oct 29, 2025 | Case Study, Training
“On The Mark Strategies helps us understand there are different ways – better ways – for credit unions our size to manage and direct our attention. They challenge us in a positive self-reflective way.” -Patty Revis, SPHR, Chief Human Resources Officer, Unity One...
by OTMS Staff | Oct 27, 2025 | Strategy
It’s bank and credit union strategic planning season! And boy does Shawn Temple (our Chief Strategy Officer) know it. Shawn’s nearly two-month-long strategic planning tour is taking him to institutions across the country…and he’s making great use of the time. Besides...
by OTMS Staff | Oct 21, 2025 | Branding, Case Study
“I loved the process, and I’ve given your name to others considering name changes. Without the process, we wouldn’t be the success we are today.” -Angela Melle, VP of CU Engagement, Luminate On The Mark Strategies conducts several financial services branding...
by OTMS Staff | Oct 20, 2025 | Marketing
Some people graduate college with marketing degrees…but little do they know, their coursework has only just begun. Bank and credit union marketing is ever-changing and evolving. There are strategies and tactics relevant ten or even five years ago that now pale in...
by OTMS Staff | Oct 15, 2025 | Strategy
There’s an old saying that the early bird gets the worm. When it comes to strategic planning for your organization, the early bird gets something even better: clarity, focus and a competitive advantage. Most organizations schedule their strategic planning...
Recent Comments