Marketing

Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers.

January is almost over which means by now you’ve read countless articles on 2020 goals and trends.

Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsl

This year, we’re all saying adios to traditional event marketing. No more event booths, community festivals or neighborhood fun runs. But that doesn’t mean event marketing cannot or should not happen. Here are seven ways to shift your community marketing events to fit...

You have valid concerns about bank and credit union marketing partners. Read the article to see how it fits with your budget, strategic goals and location.

This post shows how bank and credit union marketing assessments uncover brand gaps and marketing messaging problems.

Boost your credit union marketing, website, and digital efforts with high-authority backlinks featured in this guest post from napkin marketing.

Dig deeper into your bank and credit union marketing data to gain real insights. Learn how data is a servant…not a master.

Learn bank and credit union marketing strategies tailored specifically to different genders in this On The Mark Strategies post.

Discover 4 small but powerful credit union marketing ideas for the holiday season. Engage members with creative, cost-effective strategies that drive results.

Influencers are quite diverse, and they’re a great addition to your social media marketing plan.

Implement effective bank and credit union marketing strategies with expert content tips from On The Mark Strategies.

Attract attention to your community bank or credit union social media with On The Mark Strategies’ tips.

Learn how to recognize and combat the hidden threats affecting your credit union marketing. Implement actionable strategies for sustained success.

Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience...

There’s more to credit union social media metrics than likes and comments. Read this On The Mark Strategies post for more!

“Curbside ______” has become an overnight phenomenon thanks to the Coronavirus.

Apply valuable theater lessons to enhance your bank and credit union marketing strategy with On The Mark Strategies’ expert insights.

The short answer: you should have a marketing budget. Now let’s talk about the long answer.

Being someone’s valentine is a special experience. Truffles. Fancy dinners.

Cutting credit union marketing can harm growth. Learn why investing in marketing strategies is key for success in this On The Mark Strategies post.

Avoid scary credit union marketing mistakes! Learn from failed ads and discover valuable insights to ensure your marketing connects with consumers.

Cable is out. Streaming is in.

Discover five things hurting your bank and credit union marketing in this On The Mark Strategies article.

Discover tips from a top credit union marketing agency on how to create impactful, organized and visually stunning designs that attract and engage members.

If you improve marketing, you improve the entire organization. Here are five items you must assess.

Avoid common marketing pitfalls and improve the effectiveness of your campaigns with On The Mark’s credit union marketing assessment.

Budget season is well underway for credit unions and community banks. While Fall is great for pumpkin spice latte lovers, it’s not so great for financial institution marketers. We often have to exercise our math skills (not necessarily our strongest trait). This year,...

Developing a video strategy at your credit union or community bank is critical.