by OTMS Staff | Mar 30, 2026 | Marketing
ROI. Every C-suite executive demands it. Yet few marketers deliver it consistently. While ROI stands for “return on investment” in some circles, it could also mean “results are only invisible.” As in, sometimes our credit union marketing succeeds and sometimes it...
by OTMS Staff | Mar 25, 2026 | Marketing
Allied Federal Credit Union had a problem. It lacked a marketing person and the team was stretched thin, juggling everything from social media to running the teller line. It needed help from a financial services marketing agency but didn’t want cookie-cutter...
by OTMS Staff | Mar 23, 2026 | Branding, Training
Several years ago, the Marriott Rewards and Starwood Preferred Guest (SPG) loyalty and rewards programs merged. The new program was called Marriott Bonvoy. Sound confusing? It certainly was at the time. I’m a loyal Marriott customer and didn’t understand the change or...
by OTMS Staff | Mar 18, 2026 | Marketing
Horizon Federal Credit Union understands how to match community investments with a financial services brand. They created Hedgie the Hedgehog – a mascot that’s become a community phenomenon. Hedgie shows up at local events. He’s the star of...
by OTMS Staff | Mar 16, 2026 | Strategy
Successful relationships require proactivity. If I don’t proactively schedule time with my wife, our relationship suffers. Successful health requires proactivity. If I don’t proactively plan nourishing meals, my overall health suffers. Successful leadership requires...
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