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OTMS Blog
Is It Time for a Strategic Rebrand for Your Business?
Your heritage isn’t a bad thing. But when is it holding you back during a strategic rebrand for your business? Find out in the latest article!
Top 5 Business Marketing Lessons From Big Game Commercials
The scoreboard was disappointing, but 2026’s Big Game still had plenty of business marketing lessons. Read all 5 here, from using nostalgia to differentiation.
When to Get a Financial Services Marketing Assessment
There are critical points when you should perform a financial services marketing assessment. Read about three of them here and chart what’s next!
Stop Credit Union Strategic Planning Groundhog Day
Are you having the same credit union strategic planning session over and over again? Break the time loop by increasing focus, rewarding completion and more.
The 10-Step Financial Services Brand Audit
A strong financial services brand, bank brand or credit union brand needs occasional reality checks. Use this 10-step audit to check your logo, copy and more.
3 Threats & 3 Credit Union Marketing Solutions
Regulatory churn, new tech and fraud all pose threats right now. But how should your credit union marketing tackle them? Find out in this article!
7 Fixes for Ineffective Financial Services Website Design
Cut the copy. Simplify menus. Use landing pages. These are just a few fixes to improve on ineffective financial services website design. Read all 7 in the post!
Financial Services Leadership Lessons From MLK Jr.
Martin Luther King Jr. was a master of communication, perseverance and risk taking. Your financial services leadership needs this principles too. Read more now!
Why Your Brand as CEO Impacts Your Financial Services Brand
Your CEO’s personal brand must align with your financial services brand. It’s good leadership. It’s good branding. Read more in the latest blog post.
3 Credit Union Brand Lessons from a Market Research Expert
Get three credit union brand lessons from Chris Riepe at ReconMR, including watching your persuasion funnel, going deep when analyzing service and more!
2026 Financial Services Training Challenge: Recapture Connection
Financial services training needs more than technical skills…it needs connection. Read how connection helps your business and tactics for connection here.
Financial Services Marketing: Capture Younger Demographics
Capture younger demographics with your financial services marketing by asking them what they want, creating experiences and adjusting risk. Read more!
A Bank Branding Win for Mountain West
Mountain West Bank struck gold when it performed bank branding with On The Mark Strategies. See the results and get similar results for your own bank!
5 Financial Services Marketing Lessons from Holiday Ads
Get 5 financial services marketing lessons from 5 holiday commercials. Discover how storytelling, emotion and authenticity make your marketing resonate.
SAFE FCU Succeeds With Credit Union Strategic Planning & Member Experience
SAFE FCU found tremendous success with On The Mark Strategies’ credit union strategic planning and member experience training. Read more about their success!
How Great Financial Services Leadership Training Inspires Hope
Gallup shows that your team wants hope in the workplace. That means your financial services leadership training needs to teach it. How? Read more in the post!
How Homebase CU’s Credit Union Naming Grew Membership
Homebase CU saw 30% year-over-year membership growth in the first two months following its credit union naming process with On The Mark Strategies. Read more!
2026 Financial Services Strategy: 3 News Highlights
Crypto, demographic changes and forgetting foundational skills all found their way into 2025 news. How can it inform your financial services strategy? Find out!
The Financial Services Website Process That Saved Synergent Countless Hours
Read about the financial services website process that saved Synergent “many hours” and exceeded “very high expectations. Book your own redesign today!
Bank & Credit Union Strategic Planning: 4 Groups Needed to Succeed
Your bank and credit union strategic planning is like a crowded dinner table – it needs people! Discover the four groups you need here.
Credit Union Leadership Training Brings Value to Centric FCU
Centric FCU’s employees looked forward to credit union leadership training “moreso than anything else.” Read more in this article!
Bank & Credit Union Marketing: More is Less
More is sometimes less when it comes to your bank and credit union marketing. Uncover three myths about marketing abundance in this article.
RiverLand FCU Exposes Blind Spots With a Credit Union Marketing Assessment
RiverLand FCU used a credit union marketing assessment to uncover blind spots and improve marketing. Read more about the impact in this post.
Bank & Credit Union Leadership Training Advice: 5 Quotes
Read five quotes from top military leaders to bring your bank or credit union leadership training bootcamp to the next level.
Allied FCU’s Credit Union Marketing Partnership Skyrockets Impact
Allied FCU’s credit union marketing partnership with On The Mark Strategies has brought work “at a high level.” Read the full story here!
How to Build a Welcoming Bank & Credit Union Service Experience
Your bank or credit union service experience starts with a welcome. Your public relations. Your behavior. How do you hone these? Find out now.
Unity One CU Lives BOLD With Credit Union Member Experience Training
See how Unity One CU used credit union member experience training to level up their staff, and get this “big positive change” for yourself!
Wisdom from a Master Bank & Credit Union Strategic Planning Facilitator
Get bank and credit union strategic planning tips from the master! Shawn Temple gives five highlights from his best LinkedIn series yet.
Luminate Shines After Financial Services Branding With On The Mark Strategies
See how Luminate’s financial services branding experience created a new identity that made them the success they are today.
What’s New (and Old) in Bank & Credit Union Marketing?
Bank and credit union marketing is ever-evolving. Learn about new trends like AI search alongside old reliable methods like storytelling.
5 Benefits of Doing Bank & Credit Union Strategic Planning Early
Escape budget pressures and find the best business, bank or credit union strategic planning facilitators with an earlier session.
3 Bank & Credit Union Leadership Training Blind Spots
Use bank and credit union leadership training to stop going it alone, end conspiring against others and start taking a stand. Read more here!
Bank & Credit Union Sales and Service Training Secret: Ownership
Your bank or credit union sales and service training is nothing without ownership. Use consistency and engagement to go above bare minimum.
Boo! It’s Bank and Credit Union Budget Season!
Beat your scary bank and credit union budget with 5 tips, such as aligning your budget to your plan and budgeting for payments evolution.
3 Ways to Identify the Best Bank or Credit Union Marketing Agency for You
The right business, bank or credit union marketing agency is flexible, people-focused and values you. Find your fit in this blog post!
4 Success Markers: Training, Marketing for Financial Institutions and More
Master the Four Success Markers, including training and marketing for financial institutions, to become a top tier competitor in the market.
