by OTMS Staff | Aug 31, 2026 | Marketing
Good small business marketing needs words. Maybe not a novel or even a paragraph…but it does need words. And those words can guarantee your success or sabotage you, because it turns out bad marketing also needs words. When 5G was new, major wireless carriers bombarded...
by Napkin Marketing | Aug 28, 2026 | Marketing, Video
A marketing director at a community bank recently told us their team had “always meant to get into video” but never quite got there. Sound familiar? For a lot of financial organizations, video sits on the someday list right next to redesigning the website...
by OTMS Staff | Aug 26, 2026 | Leadership, Training
Financial services leadership isn’t always a line item on the budget. But it should be. When budgeting season arrives, you line-item technology upgrades, facility maintenance, marketing spend and compliance costs. But leadership development? That gets lumped...
by OTMS Staff | Aug 24, 2026 | Strategy
Why do you have a credit union strategic planning session? Probably to plan ahead. After all, it’s in the name. But some organizations spend much of planning looking in the rear view mirror: Reviewing last year’s numbers Reviewing budget items Reviewing binders of...
by OTMS Staff | Aug 21, 2026 | Marketing
Marketing budgets are getting tighter, and consumer trust is harder to earn than it used to be. At the same time, the marketing tools available to financial organizations are changing quickly. That combination is why the trends for the second half of 2026 are worth...
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