by OTMS Staff | Apr 30, 2025 | Marketing
“Walk a mile in their shoes.” It’s an expression near universally known and understood. If you want to deeply connect with someone, you need to place yourself in their experiences. You must empathize with them. And let’s be honest: bank and credit union marketing...
by Mark Arnold | Apr 4, 2025 | Marketing
Super Bowl LIX has come and gone. No three-peat for the Chiefs. No close game. No Travis Kelce proposal to Taylor Swift. And no memorable commercials? While there may not have been a game-changing ad like Apple’s 1984 introduction of the Mac computer or Coke’s Mean...
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