by OTMS Staff | May 31, 2023 | Learning & Development, Marketing
Social media is a shifty animal. It’s constantly changing. If it were in a zoo, the researchers would have no idea what to do with it.But shifty or not, your credit union or community bank must know what to do with it. It’s a vital part of your marketing that can’t be...
by OTMS Staff | May 30, 2023 | Branding, Marketing
Moving forward is important, and it’s something every credit union wants to do. But it’s easy to get progress-obsessed…always looking at the next big demographic, the next campaign, the next technological development.Don’t sacrifice your heritage at the altar of...
by Mark Arnold | May 24, 2023 | Marketing
You’ve probably heard that saying, “The devil is in the details.” And just as the devil can seriously mess up your life, marketing details can seriously mess up your credit union or community bank.The reality is that marketing touches everything. So when there is a...
by OTMS Staff | May 22, 2023 | Training
Maybe you think your consumer experience is fine. Or maybe you know something is wrong in a general sense but don’t know the specifics. Whichever it is, conducting mystery shops reveals hidden mistakes impacting your brand’s reputation.But what are the most common...
by Mark Arnold | May 17, 2023 | Branding
“Cookie cutters are for baking, not branding.” — David Brier, The Lucky Brand“It’s time to rebrand.” Have you ever heard that statement from a board member, C-suite executive or marketing director at your credit union or community bank? If you’ve been around for any...
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