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How to ABM (Always Be Marketing) Your Community Financial Institution

How to ABM (Always Be Marketing) Your Community Financial Institution

by OTMS Staff | Mar 27, 2024 | Marketing

When you think of community bank or credit union marketing, think ABM.  ABM, or “Always Be Marketing,” should be one of the primary rules you live by when promoting your community financial institution. Marketing can’t be a dial you turn on sometimes and off...
Three Gen Z Statistics Your Community Bank or Credit Union Brand Should Know

Three Gen Z Statistics Your Community Bank or Credit Union Brand Should Know

by OTMS Staff | Mar 25, 2024 | Branding, Learning & Development

Long stereotyped as the “TikTok Generation,” Gen Z maybe seems silly and forever young to some. But the oldest members of Gen Z are purchasing vehicles, buying homes and having kids. In other words, they are now financially mature. What should you know about this wave...
Banking on the Underdog: Strategic Lessons from March Madness for Community Financial Institutions

Banking on the Underdog: Strategic Lessons from March Madness for Community Financial Institutions

by Daniel Bradshaw | Mar 20, 2024 | Strategy

Every March, the frenzy of the NCAA basketball tournament grips the nation. It’s a time when underdogs and giants compete on the same stage, viewers meticulously analyze brackets and fans scrutinize every play. This spectacle isn’t just a testament to athletic...
Structure Your Community Bank and Credit Union Marketing Like a Flower

Structure Your Community Bank and Credit Union Marketing Like a Flower

by OTMS Staff | Mar 18, 2024 | Marketing

It’s one of the most beautiful times of year. Patches of green are sprouting back up, and vibrant blossoms are signaling an end to their long winter rest. The most well-kept gardens are sights to behold…they can’t help but to attract attention.Your community bank and...
Here’s What Makes On The Mark Strategies’ Consumer Experience Training Different

Here’s What Makes On The Mark Strategies’ Consumer Experience Training Different

by OTMS Staff | Mar 13, 2024 | Training

There are plenty of community bank and credit union consumer experience training options out there nowadays. But not all of them provide the same value. Many are off-the-shelf, cookie cutter options that don’t cater to your institution’s unique brand fingerprint....
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