Branding Archives - On the Mark Strategies

A Bank or Credit Union Website That Empowers You

A bank or credit union website redesign should give you control, letting you make changes while providing training and security.

10 Best Practices for a Successful Name Change

Changing your credit union’s or community bank’s name can be as scary as {insert your preferred cuss word here}.

4 Super Bowl Branding Lessons From Super Bowl 55 Commercials

Pizza. Wings. Chips & Guac. Tom Brady. Those are the words that typically come to mind when you think of the Super Bowl.And the commercials. You can't forget about the commercials. Although I’m an avid football fan (especially fantasy football), I honestly watch...

7 Keys to Cultivating Creative Courage

Discover the 7 keys to cultivating creative courage with On The Mark’s creative services. Implement these key points to enhance your team’s performance.

Are Consumers in a Committed Relationship with Your Community Bank or Credit Union Brand?

Community bank or credit union brand tips from On The Mark Strategies to find long-term love.

Bank and Credit Union Branding Lessons from the Dallas Cowboys Cheerleaders

Elevate your bank or credit union branding with tips from On The Mark Strategies, inspired by the Dallas Cowboys Cheerleaders.

Be as Memorable as a Holiday Movie

Imagine if your credit union or community bank was as memorable as a holiday movie. It would be a game-changer!

Be Deliberate, Not Desperate, With Your Marketing

“We’re in a recession—we’ve got to cut marketing!”

Beyond the Buzzwords: Credit Union Brand Development That Means Something

Credit union branding and brand development is more than buzzwords like disruptive and thought leadership. Here’s what these branding terms should actually mean.

Branding is a Marathon, Community Bank and Credit Union Marketing is a Sprint

On The Mark Strategies covers branding and community bank and credit union marketing differences in this post.

Build a Bank or Credit Union Brand Story That Resonates

Using the StoryBrand framework, this post goes over how to make bank or credit union branding that treats people like heroes and calls them to action.

Clean Up Your Front Porch

Your website is your front porch, and it leaves a powerful first impression (good or bad).

Climbing New Heights With Your Bank or Credit Union Branding

On The Mark Strategies explains how effective bank and credit union branding relies on expert teamwork, preparation, and customization—like a challenging hike.

Consumers Surfing the Web? Make Your Bank or Credit Union Website the Beach

Make your bank or credit union website more attractive with this On The Mark Strategies article!

Could You Sell This Pencil?

Consumers care about benefits. Learn how to sell using benefits in this On The Mark article, and refine your messaging with a credit union marketing assessment.

Credit Union Brand Training Isn’t a One-and-Done Affair

Effective credit union brand training lasts a lot longer than one training session. Read more in this On The Mark Strategies post.

Cruise, Don’t Drift, to Get Organizational Clarity and Alignment

I recently witnessed one of the best examples of organizational clarity and alignment on a week-long cruise to the…

Curbside Employee Experience: The New EX Factor

You’ll have to bear with me. I’m on the way home from my weekly trek to the supermarket.

Curbside Series Part 1: Delivering Curbside Member Experience

The coronavirus outbreak continues to reshape how the American retail landscape looks and operates.

Do You Know What You Want Your Employees to Do?

Organizational clarity, or lack thereof, is sometimes easier to recognize in another organization than our own.

Don’t Do Half a Bank or Credit Union Rebrand

On The Mark Strategies discusses why your bank or credit union rebrand can’t be fickle with its new strategy, creative and culture.

Don’t Forget Your History

Your past and future can coexist. Read more about credit union branding and marketing in this On The Mark Strategies article!

Don’t Let AI Steal Your Credit Union Brand

AI dominates the news, but don’t let it dominate your credit union brand. Read more in this On The Mark Strategies article.

Expressing Gratitude Key in Communicating Your Brand Post-Coronavirus

Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving. Most...