by OTMS Staff | Mar 11, 2026 | Leadership, Training
You’ve probably heard about the K-shaped economy. Some sectors soar while others sink, creating a visual split that looks like the letter “K.” The wealthy get wealthier. The struggling fall further behind. The middle disappears. But there’s...
by OTMS Staff | Mar 9, 2026 | Marketing
In 2017, Donald Miller released his bestselling book, “Building a StoryBrand,” and transformed how many people think about marketing (including financial services marketing). Marketing, Miller said, is a story where consumers are the heroes and you are the guide. Your...
by OTMS Staff | Mar 4, 2026 | Learning & Development, Strategy
The end of February 2026 “marked” (pun intended) a significant milestone for On The Mark Strategies. We’ve been in business for 15 years, and we’ve learned plenty of small business lessons along the way. Why is 15 years so important? Because: 20% of small...
by OTMS Staff | Mar 2, 2026 | Branding, Strategy
On a recent episode of “Banking Transformed,” host Jim Marous interviewed Will Smayda, Head of Financial Centers at Bank of America. Bank of America previously shrank its branch presence from 6,000 branches to 3,700 branches. Now, they are opening 150 new “financial...
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