by Mark Arnold | Oct 6, 2022 | Branding
The coronavirus outbreak continues to reshape how the American retail landscape looks and operates. In our new age of “social distancing,” curbside delivery is now the temporary norm for many businesses including restaurants, pharmacies and even some clothing...
by Mark Arnold | Oct 6, 2022 | Branding, Leadership
EMPLOYEE EXPERIENCE IN AN ERA OF CURBSIDE EVERYTHING You’ll have to bear with me. I’m on the way home from my weekly trek to the supermarket. I’ve got to stay focused, Mad Max…er…Matt style. You see, that trek is now more akin to...
by Shawn Temple | Oct 6, 2022 | Branding, Leadership
I recently witnessed one of the best examples of organizational clarity and alignment on a week-long cruise to the Eastern Caribbean. Subsequently, it only affirmed my belief that I should change my residence to somewhere in the tropics. The cruise was fun, the ship...
by Elizabeth Rider | Oct 6, 2022 | Marketing
Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience...
by OTMS Staff | Oct 6, 2022 | Branding, Training
For years, credit union training and community bank training has emphasized features and benefits, features and benefits, features and benefits (repetition intentional). In reality, staff are much better equipped when they receive training related to benefits and...
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