by OTMS Staff | Dec 31, 2024 | Strategy
It’s always a good time to start thinking about your strategic plan in the coming year…and swerving to avoid success-devouring potholes. There are some strategic planning mistakes leaders make every year. Let’s go over three of these common errors (and how to...
by OTMS Staff | Dec 23, 2024 | Branding
Santa Claus knows a thing or two about branding. After all, who doesn’t know about Santa? He’s top-of-mind every Christmas season. He’s lovable and easy to understand. He’s iconic. You want your brand to be like Santa…a visit from Santa. In the poem “A Visit from St....
by OTMS Staff | Dec 18, 2024 | Training
Picture Rudolph the Red-Nosed Reindeer. Not just as a holiday character, but as the ultimate leadership metaphor. Despite being different, ridiculed and initially rejected, he became the most crucial reindeer – the one who guided Santa’s entire operation when no...
by OTMS Staff | Dec 17, 2024 | Marketing
The Pickle in the Tannenbaum, or “Christmas Pickle” tradition, is a German-American practice where an adult hides a glass pickle ornament on the Christmas tree for kids to find. Whichever child finds the pickle on Christmas morning gets an extra gift from St. Nicholas...
by OTMS Staff | Dec 11, 2024 | Marketing
If your bank and credit union marketing strategy hasn’t evolved in the last 12 months, you’re already falling behind. Social media isn’t just changing – it’s transforming at lightning speed…and financial institutions can’t afford to...
Recent Comments