by Daniel Bradshaw | Jul 31, 2024 | Marketing
In the jargon-filled world of credit unions, it’s easy to get lost in a sea of technical terms and industry specific language. But let’s face it: while clear, authentic communication often takes a backseat to visual design elements…the words you use are a (good or...
by Mark Arnold | Jul 29, 2024 | Training
What? Stop training leaders? You might be saying, “That’s it…they’ve finally lost their marbles.” But don’t tune out just yet!You should stop “training,” but don’t stop building your leadership bench. Reframe how you think about developing people. It’s more than...
by OTMS Staff | Jul 24, 2024 | Branding
Are you considering an overhaul of your bank or credit union website? It’s an intimidating task…and one you shouldn’t rush. Your website is your front porch; it’s the first place potential members or customers visit. Everything about your...
by OTMS Staff | Jul 22, 2024 | Marketing
When it comes to financial marketing, there are almost countless demographic factors to consider:GenderAge GroupSocioeconomic StatusEthnicityAnd more…But for today, let’s primarily focus on gender. Men and women each require distinct messaging to effectively resonate...
by Adina Zaiontz | Jul 17, 2024 | Marketing
Attracting new members is super important for credit unions. To get people interested, you need to have a strong online presence and show up high in search engine results. Backlinks are a big part of making your website more popular on search engines, bringing in more...
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