by OTMS Staff | May 13, 2024 | Branding
“The mother of all [blank].”Put whatever you want in the blank; the meaning is still the same. Best in class. The greatest around. The big kahuna.But think of it another way too. A meaningful origin. Powerful memories. Lasting impact.A mother provides...
by Shawn Temple | May 8, 2024 | Training
We build on foundations we did not lay.We warm ourselves by fires we did not light.We sit in the shade of trees we did not plant.We drink from wells we did not dig.We profit from persons we did not know.-Rev. Peter Raible (paraphrasing Deuteronomy 6:10-12) Who...
by OTMS Staff | May 6, 2024 | Marketing
Understanding your market and targeting the right people is key to success. You can’t be all things to all people, so you must limit your scope and focus on consumers receptive to your message. Personas are incredibly helpful when narrowing down your niches.According...
by Daniel Bradshaw | May 1, 2024 | Marketing
It’s a magical moment when you’re sitting in a theater waiting for a show to begin. The curtains rise, the lights shine brightly and you’re about to enter a completely different world. Nobody feels that same anticipation about discussing an auto loan, but there are...
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