by OTMS Staff | Feb 28, 2023 | Training
Your immediate answer is probably no. After all, community institutions are known for their service. Right?Many consumers no longer think that’s the case.During the pandemic, consumers prioritized digital banking to such an extent that 47% said they would switch...
by Mark Arnold | Feb 22, 2023 | Marketing
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” — John WanamakerMarketing touches everything. Loans. Deposits. Branches. Digital. Strategy. Growth. Consumers. Businesses. You name anything in your credit union or community...
by OTMS Staff | Feb 20, 2023 | Branding
Picture this: a new friend invites you to their house and you excitedly drive over, ready to see how they like to decorate and what kinds of delicious meals they cook. But when you leave the car and hurry up the sidewalk…you stop dead in your tracks.Their front porch...
by Shawn Temple | Feb 14, 2023 | Training
Unlike another blog post I wrote, this article is actually about buffaloes—the large…very large animal. Turns out many of us interchange the word buffalo with bison, and the latter is actually correct when we’re talking about the North American herd animal.But no...
by OTMS Staff | Feb 14, 2023 | Strategy
I know what you’re thinking – “I couldn’t if I tried!” But sadly, the financial industry isn’t the upbeat world of an Elton John song.In fact, community institutions are breaking quite a few hearts lately if data is anything to go by. A 2022 “American Banking Journal”...
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