by Mark Arnold | Oct 6, 2022 | Marketing
Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsletters. Most of us have signed up for them for any number of reasons, just like most of us now click “mark as read” if not...
by Mark Arnold | Oct 6, 2022 | Branding
Pizza. Wings. Chips & Guac. Tom Brady. Those are the words that typically come to mind when you think of the Super Bowl.And the commercials. You can’t forget about the commercials. Although I’m an avid football fan (especially fantasy football), I honestly...
by Mark Arnold | Oct 6, 2022 | Marketing
January is almost over which means by now you’ve read countless articles on 2020 goals and trends. All of those are important. We’ve even written two ourselves (How To NOT Get Overwhelmed in 2020) and (20/20 Vision For 2020). While understanding trends and goals is...
by Mark Arnold | Oct 6, 2022 | Strategy
As you age, you tend to think more about your eyesight and vision. It’s only natural that the older we get the quality of how we see tends to diminish. Whether you are already wearing corrective lenses or “readers” it’s only a matter of time before your lenses get...
by Mark Arnold | Oct 6, 2022 | Leadership, Training
Hey guess what? Stuff — a very precise word, as you know — has indeed changed. This is without question breaking news, no doubt worthy of chyron placement. Leaders know this. Teams know this. No one’s learning anything new here.Well, within and among, and...
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