How to Hit a Home Run in Leadership

How to Hit a Home Run in Leadership

Hitting a home run in leadership is not unlike hitting a home run in baseball. Every industry has its Legacy members. Traditionalists who’ve devoted years of service to the industry. They’re often rooted in age-old customs, and they hold history in the highest regard....
How to Grow Loans in the Second Half of the Year

How to Grow Loans in the Second Half of the Year

I recently had the opportunity to sit down with Don Arkell, owner of CU Lending Advice. Don is one of the leading consultants in credit union lending. Don regularly helps credit unions all across the country grow their lending, train their staff and improve their...
How to Grow Business During a Pandemic

How to Grow Business During a Pandemic

How do you grow business during a pandemic? Not to mention sinking oil prices, rising unemployment and a trade war with China. It’s enough to depress every credit union or community bank executive. As Jerome Powell, Federal Reserve Chair, said recently, “This is the...
How to Get Out of a Marketing Slump

How to Get Out of a Marketing Slump

“Slump? I ain’t in no slump….I just ain’t hitting.”—Yogi Berra We all have them from time to time: slumps. Personal slumps. Professional slumps. Emotional slumps. And if you’ve worked at a financial institution for any length of time, then you’ve certainly had a...
How to Create a Compelling Brand Personality

How to Create a Compelling Brand Personality

If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your various content platforms. While a compelling brand personality is an outgrowth of a similarly compelling brand identity, and while doing a deep dive...