by Shawn Temple | Sep 11, 2024 | Strategy
Strategic planning sessions are a staple in the financial services industry. Leaders huddle up, analyze data and map out the future of their bank or credit union. But sometimes these sessions fall flat. Ideas stagnate, conversations turn passive-aggressive and the...
by OTMS Staff | Sep 9, 2024 | Marketing
In Sergio Leone’s epic Western, “The Good, the Bad and the Ugly,” three men are on the hunt for hidden treasure. The movie’s climax involves a legendary Mexican standoff between the three, ultimately won by Clint Eastwood’s character (“the...
by OTMS Staff | Sep 4, 2024 | Marketing
Let’s face it: running a credit union is no walk in the park. You’re constantly juggling member needs, regulatory compliance and the ever-present pressure to stay competitive. Marketing often gets relegated to the back burner, a chaotic scramble of...
by OTMS Staff | Sep 4, 2024 | Branding
Rebrands are extensive projects. You are keeping track of strategic considerations, a new name or logo and whether staff buys into the new brand. With much to do, it’s no wonder that some rebrands don’t go all the way.But doing a half-rebrand is a mistake. Why?Because...
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