by OTMS Staff | Sep 30, 2024 | Marketing
Think about all the marketing messages you see every day. How much of it is just meh? Probably a lot of it. Few marketing messages stand above the rest.Now, examine your own bank and credit union marketing. Analyzing your own marketing might reveal a lot of...
by OTMS Staff | Sep 25, 2024 | Marketing
As Jay Baer once said, “We are surrounded by data but starved for insights.”This couldn’t ring truer for bank and credit union marketing leaders. You’re swimming in an ocean of numbers, percentages and analytics…but are you really seeing the full...
by OTMS Staff | Sep 23, 2024 | Training
Improving your credit union member experience training sounds complicated…but it doesn’t have to be. Just like improving your marketing, improving your service has strategic and tactical elements. The strategic pieces – such as honing a branded experience program...
by OTMS Staff | Sep 18, 2024 | Branding
The financial services industry isn’t exactly known for its electrifying brand personalities. You’ve all seen them – the stock photo families holding hands in front of a house, the generic “we care about your financial future” slogans. But in...
by Mark Arnold | Sep 16, 2024 | Leadership, Training
“Every morning in Africa, an antelope wakes up. It knows it must outrun the fastest lion, or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest antelope, or it will starve. It doesn’t matter whether...
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