by Shawn Temple | Jun 21, 2024 | Leadership, Training
Maybe leadership is more of an art than a science, but that doesn’t mean there isn’t a certain physics to it. You employ your energy as a leader in productive, unproductive or inconsequential ways. People and projects move around you based on the force (or lack of...
by OTMS Staff | Jun 19, 2024 | Case Study, Strategy
See how On The Mark Strategies’ years of niche expertise and holistic approach drove growth for Southwest Financial FCU.Melanie Kennedy, CEO of Southwest Financial Federal Credit Union, had 30 years of experience in the financial industry and needed a...
by OTMS Staff | Jun 17, 2024 | Branding
Changing your name is one of the biggest decisions you can make. A new name will stick with the organization for years to come and significantly impact its success.So, who should be involved in such a crucial matter? Who comes up with name ideas? How democratic is the...
by Laura Loy | Jun 12, 2024 | Training
The third blog post in this series talked about crafting incredible bank and credit union marketing. One part of that was how everyone is involved in marketing your institution. Each employee represents you to potential members, current members and the community.When...
by Laura Loy | Jun 10, 2024 | Training
“Are we there yet?”The cliché, oft-repeated, favorite line of kids on a long car ride is the terror of parents…especially the 40th or 50th time it’s said. Over and over and over again, the kiddos determinedly remind you of your destination. But maybe children have the...
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