What Should Drive a Bank or Credit Union Name Change?

What Should Drive a Bank or Credit Union Name Change?

Changing your name is one of the biggest decisions you can make. A new name will stick with the organization for years to come and significantly impact its success.So, who should be involved in such a crucial matter? Who comes up with name ideas? How democratic is the...
The Five Fundamentals of Credit Union Member Experience

The Five Fundamentals of Credit Union Member Experience

The third blog post in this series talked about crafting incredible bank and credit union marketing. One part of that was how everyone is involved in marketing your institution. Each employee represents you to potential members, current members and the community.When...
Are You There Yet? Master Consumer Experience Consistency

Are You There Yet? Master Consumer Experience Consistency

“Are we there yet?”The cliché, oft-repeated, favorite line of kids on a long car ride is the terror of parents…especially the 40th or 50th time it’s said. Over and over and over again, the kiddos determinedly remind you of your destination. But maybe children have the...