by OTMS Staff | Sep 27, 2023 | Branding
Names are important for so many reasons. But despite their importance, many credit unions don’t undertake name change projects. Why? One reason may be the credit union naming process intimidates them. It seems like a lot of work, and concrete business results are...
by Mark Arnold | Sep 25, 2023 | Strategy
Fall is here! You can practically smell the pumpkin spice lattes, see the auburn leaves tumbling to the ground…and feel the tension of busy season heading toward you and your staff like a speeding locomotive (if it’s not already here). This fact might spark fears of...
by OTMS Staff | Sep 20, 2023 | Marketing
Times are tough – that’s for sure. Inflation rates are rising again, fueled by skyrocketing gas prices. Rate hikes don’t seem to end. And a recent report shows American household income actually dropped by 0.8% last year. These challenges aren’t only restricting...
by OTMS Staff | Sep 18, 2023 | Branding
One resource everyone lacks these days is time. Your current members or customers are short on time. Potential members or customers are short on time. And you are short on time. This reality is especially clear when examining website statistics. Forbes shows 40% of...
by OTMS Staff | Sep 13, 2023 | Marketing
Marketing is a necessity, and it requires a place in the budget. It also requires a lot of time and energy. Even if you devote the right amount of monetary resources to credit union marketing, your human resources are in short supply (especially in this labor...
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