by OTMS Staff | Jul 31, 2023 | Branding
It’s true, your brand is more than a logo. But a great logo is still important. Your logo is a visual representation of who you are. When consumers see it, they see the way you do business. Your logo makes you instantly recognizable to those who know you, and it...
by OTMS Staff | Jul 27, 2023 | Marketing
Not every credit union has the resources for a full-time marketing staff. In fact, you may only have enough for a Marketing VP or Marketing Manager. But one person can’t produce the amount of marketing material, social media posts and website updates necessary to stay...
by Shawn Temple | Jul 24, 2023 | Training
What comes to mind when you hear the word genius? Wild white hair? A slight German accent?Well, your bank or credit union doesn’t need to hire an army of Albert Einsteins to have geniuses work for you. Hiring geniuses means putting the right people in the right seats...
by OTMS Staff | Jul 19, 2023 | Marketing
When it comes to credit union social media engagement, there’s a common experience many marketers have. You post something on social media and eagerly await all the likes and comments the post deserves. But few (or none) ever come.So, is your post a failure? Not...
by OTMS Staff | Jul 17, 2023 | Branding
Surfing (whether on the waves or on the web) requires a destination. The destination for normal summertime surfing is clear: the beach. The destination for web surfing is less clear. In fact, there are millions of possible destinations.Such a saturated market means...
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