What is Your (Debt) Ceiling?

What is Your (Debt) Ceiling?

You don’t have to be a news junkie to be aware of the debt ceiling crisis the United States went through in May. Again. Leaders in Washington, D.C. take us on a little adventure every few years…a game of chicken with global financial markets that will affect actual...
Effective Leaders Set; They Don’t Sit

Effective Leaders Set; They Don’t Sit

If you’ve ever watched a volleyball match, you know how fast paced they are. The ball going back and forth. Precise movements. Exceptional teamwork. And while spikes are powerful, there is one position that is key to success.The setter. This position establishes the...
The Best Dads in Marketing

The Best Dads in Marketing

Marketers regularly celebrate dads around Father’s Day with some great commercials. But these commercials are more than fluff pieces; they have lessons for your credit union or community bank.So, let’s look at three of the best dad-related commercials and apply their...
Add a Little Beach Boys to Your Consumer Experience

Add a Little Beach Boys to Your Consumer Experience

The Beach Boys perfectly encapsulate the sound of summer. Their cheery voices, catchy doo-op tunes and fun themes make their music a perfect companion for a drive on a sunny day.In fact, their music is so good…your consumer experience could learn a thing or two from...