Three Growth Tips for 2023

Three Growth Tips for 2023

I recently wrote a post about “Three Marketing Tips For 2023.” It gives several ideas about strategy and tactics you can immediately implement to improve the all-too-critical area of marketing. But growing your credit union or community bank will take more than just...
Make a Sizzle Reel That Spices Things Up

Make a Sizzle Reel That Spices Things Up

Videos are today’s most wonderful marketing tool…as long as they’re exciting. And some of the most exciting videos out there are sizzle reels.What’s a sizzle reel?It’s a short video designed to excite your audience about something new, whether that’s a name change or...
Join the Mafia

Join the Mafia

Even if you’re not a football fan, you no doubt heard about Damar Hamlin (jersey #3) — the Buffalo Bills safety who collapsed on the field during a game on January 2, 2023. Football is a sport that contains, and even thrives on, contact, impact and sometimes violence....
Does Your Institution Work Like an Airplane?

Does Your Institution Work Like an Airplane?

People see and do things in different ways. Maybe that’s obvious, but in many workplaces, it doesn’t seem obvious. What do I mean? Well, you might have someone who loves coming up with new ideas doing grunt work all the time. Or maybe you always ask the...
What Compelling Copy Looks Like (Part Two)

What Compelling Copy Looks Like (Part Two)

Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important. That’s why we’re back with Part Two of “What Compelling Copy Looks Like.” In Part One of this series, we went over some key elements of amazing copy. To recap,...