by Mark Arnold | Jan 30, 2023 | Strategy
I recently wrote a post about “Three Marketing Tips For 2023.” It gives several ideas about strategy and tactics you can immediately implement to improve the all-too-critical area of marketing. But growing your credit union or community bank will take more than just...
by OTMS Staff | Jan 30, 2023 | Video
Videos are today’s most wonderful marketing tool…as long as they’re exciting. And some of the most exciting videos out there are sizzle reels.What’s a sizzle reel?It’s a short video designed to excite your audience about something new, whether that’s a name change or...
by Shawn Temple | Jan 24, 2023 | Strategy
Even if you’re not a football fan, you no doubt heard about Damar Hamlin (jersey #3) — the Buffalo Bills safety who collapsed on the field during a game on January 2, 2023. Football is a sport that contains, and even thrives on, contact, impact and sometimes violence....
by Shawn Temple | Jan 23, 2023 | Strategy
People see and do things in different ways. Maybe that’s obvious, but in many workplaces, it doesn’t seem obvious. What do I mean? Well, you might have someone who loves coming up with new ideas doing grunt work all the time. Or maybe you always ask the...
by OTMS Staff | Jan 18, 2023 | Marketing
Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important. That’s why we’re back with Part Two of “What Compelling Copy Looks Like.” In Part One of this series, we went over some key elements of amazing copy. To recap,...
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