by Shawn Temple | Dec 28, 2022 | Leadership, Training
As we quickly approach the end of 2022 (where did the time go?), you likely need a break to catch your breath and reflect on all you accomplished this year.But right after you take that breath, you’re rolling into 2023. So, get ready. There will be zillions of new...
by Mark Arnold | Dec 28, 2022 | Branding, Strategy
How many holiday movies can you name? Probably a lot.There’s “Home Alone,” “Elf,” “Miracle on 34th Street,” “Christmas with the Kranks,” “It’s a Wonderful Life,” “Christmas Vacation,” “A Christmas Story” and of course…“Die Hard.” Well, that last one’s disputed...
by Shawn Temple | Dec 20, 2022 | Leadership
Look around. Everywhere you look, there’s someone else. A person. People. Many people.Ask them anything. Ask them about their favorite sports team, the best season of the year or the color of the sky. There will be all sorts of answers because there are all sorts of...
by OTMS Staff | Dec 14, 2022 | Marketing
Copywriting is hard. But more importantly, copywriting (if done right) creates a distinct brand voice. As copywriter Ann Handley says, “In an online world, our words are our emissaries; they tell the world who we are.” Give your members or customers an identity that...
by OTMS Staff | Dec 12, 2022 | Branding
As any parent will tell you, a baby’s name is important. And the process might be…long, to say the least. The parents make lists, have disagreements and after much exploration and compromising, name the baby.Well, your credit union or community bank might very well...
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