


by OTMS Staff | Nov 7, 2022 | Marketing
Email newsletters are a dime a dozen these days. It feels like every author, speaker, company and yes, financial institution, has one. Such a crowded market means it’s more important than ever to stand out.But how can your credit union or community bank’s newsletter...by Shawn Temple | Nov 2, 2022 | Leadership
Recently hiring a new On The Mark Strategies employee brought to mind my own experiences as a new hire and all the important lessons learned on Day One.Think back to your first day at your credit union or community bank. It could have been a few months, years or even...Deliver a memorable service program
The future already has a leadership crisis. Combat this with benefits like bank and credit union leadership training and clear career paths.
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Stand out in a crowded market
Good bank and credit union marketing must consider the numbers. Read about a marketing budget formula, cost per acquisition and more.
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Refresh staff with fun service tips
Make sure everyone knows your bank or credit union branding with five naming tips like avoiding acronyms and leveraging your past.
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Re-evaluate what matters most
Your bank and credit union brand can actually grow during a downturn. How? Read about mining your data, messaging and more.
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