What We’re Reading This Summer

What We’re Reading This Summer

Who said professional development books can’t also be great summer reads? Whatever your plans are this season, take time to recharge your professional batteries as well as your personal. Here’s our Summer 2022 Reading List: our top 10 recommended professional...
What to Do When You Fail

What to Do When You Fail

I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. – Michael Jordan I love this quote...
What Parenthood Teaches Us About Marketing

What Parenthood Teaches Us About Marketing

Marketing lessons are everywhere. Take parenting, for example. My wife’s sister, LeeAnn, and her daughter were in town for a brief visit last week. They stayed with us for a couple of nights. My wife and I have no children of our own, so the time I’ve spent with my...
What Makes a Good Testimonial

What Makes a Good Testimonial

Word-of-mouth is the number one source of growth for community chartered credit unions and banks. If the best kind of reference comes by word of mouth, then you can bet that a good testimonial works magic. We tell credit unions and community banks this often during...