by Shawn Temple | Oct 6, 2022 | Leadership
When it comes to visionary leadership, they say “sight” is seeing the seeds in the apple, while “vision” is seeing the apples in the seeds. In Simon Sinek’s book, The Infinite Game, he talks about how critical it is for leaders to play the game (leading a business)...
by Mark Arnold | Oct 6, 2022 | Strategy
If done correctly, strategic planning for credit unions is a blast. It’s always great to carve out time to discuss the future and how your organization is going to accomplish its strategic initiatives. However, if you’re not careful, strategic planning can become...
by OTMS Staff | Oct 6, 2022 | Marketing
“Social media influencers.” You’re already cringing just thinking about them. After all, they’re just Instagram fashion models, video game fanatics and soccer moms with too much time on their hands – right? Wrong. Influencers are actually quite diverse, and they’re a...
by Mark Arnold | Oct 6, 2022 | Branding, Marketing
“We’re in a recession—we’ve got to cut marketing!” “Since our income is down we need to cut our expenses. So let’s start with marketing.” “We’re going to pause our marketing efforts until this pandemic and economic crisis passes.”Do any of those (or similar) phrases...
by Mark Arnold | Oct 6, 2022 | Leadership
If you’re able to, think back to a time pre-the-current-crisis, when some within your organization (just like any organization) were no doubt bothered about this or that change, this or that problem, or whatever else.I mean, it almost seems like a different era,...
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