by Mark Arnold | Oct 6, 2022 | Marketing
Budget season is well underway for credit unions and community banks. While Fall is great for pumpkin spice latte lovers, it’s not so great for financial institution marketers. We often have to exercise our math skills (not necessarily our strongest trait). This year,...
by Mark Arnold | Oct 6, 2022 | Marketing
There are common marketing mistakes that are easy to fall into no matter how many years you’ve been in the business. I call these red flags. When you see red flags anywhere, it’s a time to stop. Not slow down. Stop. Not be cautious. Stop. Not go another...
by Elizabeth Rider | Oct 6, 2022 | Leadership
One of the biggest myths I’ve seen in leadership is this: the people with titles are the best leaders. The truth is, you don’t have to be the one calling the shots in order to lead your team. Your credit union or community bank needs leaders now more than ever. As...
by OTMS Staff | Oct 6, 2022 | Branding, Marketing
These days, it’s all about the consumer’s experience. And you don’t need to go far to see that. A quick trip to a Wells Fargo location’s Yelp page displays review after review criticizing the bank’s horrendous service. Not their products; their service. Your credit...
by Mark Arnold | Oct 6, 2022 | Branding
Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving. Most...
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