Your Brand Is More Than a Fun Costume

Your Brand Is More Than a Fun Costume

It’s almost Halloween, and you know what that means – candy and costumes!There are plenty of costumes out there, too. While trick or treating, you’ll find adorable baby pumpkins, toilet paper mummies and exact recreations of Pennywise (the clown from “It”) all on the...
Go Deep Rather Than Wide With Your Marketing

Go Deep Rather Than Wide With Your Marketing

When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail. Marketing platforms will tell you their solution is the marketing magic...
Let Go, and Let Others

Let Go, and Let Others

I was recently listening to a leadership podcast by Andy Stanley and picked up a couple of good nuggets to pass along. What about?Delegation and bottlenecks. Because I know all organizations, including credit unions and community banks, struggle in this area. Yes, I’m...