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Striking the Right Chord: Learning from Taylor Swift and Reclaiming the Heart of Community Banking

Striking the Right Chord: Learning from Taylor Swift and Reclaiming the Heart of Community Banking

by Daniel Bradshaw | Feb 28, 2024 | Strategy

In an industry as dynamic and fiercely competitive as banking, community financial institutions face a formidable challenge. Mega banks are echoing smaller institutions’ traditionally unique selling propositions—personalized consumer care, the elimination of certain...
Top Three Qualities of a Great Community Bank or Credit Union Strategic Planning Facilitator

Top Three Qualities of a Great Community Bank or Credit Union Strategic Planning Facilitator

by OTMS Staff | Feb 26, 2024 | Strategy

An effective community bank or credit union strategic planning session requires an effective facilitator. You can have the perfect day picked out, the right location booked and all the best minds in one spot…but it won’t mean much without a facilitator who moves you...
Three Tactical Community Bank and Credit Union Marketing Tips

Three Tactical Community Bank and Credit Union Marketing Tips

by OTMS Staff | Feb 21, 2024 | Marketing

Lead with strategy. Strategy comes first. If you read enough of these articles, you hear that refrain vigorously repeated. But what about after you set the strategy? How do you actually achieve your 30,000-foot vision?It’s time to get tactical. Dive into the nitty...
Presidential Lessons for Community Bank and Credit Union Leadership Training

Presidential Lessons for Community Bank and Credit Union Leadership Training

by OTMS Staff | Feb 19, 2024 | Leadership, Learning & Development, Training

You aren’t cutting deals with Congress. You aren’t Commander-in-Chief. You aren’t running a country. But you are a leader. People look to you for direction and inspiration. They follow you, and you have a responsibility to lead them well.America’s presidential...
What’s the Cupid’s Arrow in Your Community Bank or Credit Union Marketing?

What’s the Cupid’s Arrow in Your Community Bank or Credit Union Marketing?

by OTMS Staff | Feb 14, 2024 | Marketing

You’ve seen it in many a cartoon…someone is struck by Cupid’s arrow, and then they’re struck by love. Well, infatuation is a more accurate term. The character hit by the arrow simply can’t resist the object of his or her affection.Few leaders can say consumers are...
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