by Mark Arnold | Oct 6, 2022 | Branding
If you want a case study in defining your niche, look no further than Oxygen. It’s a FinTech company targeting freelancers and gig workers underserved by other financial institutions. Every piece of their marketing makes it clear – we serve non-traditional workers.If...
by Austin Lohnes | Oct 6, 2022 | Strategy
For decades, Walmart has prided itself on its low prices. They’re virtually unbeatable. But those staggeringly low numbers they call prices aren’t so eye popping anymore. It’s the much larger numbers that are mind boggling: Walmart checking accounts. Your credit union...
by Mark Arnold | Oct 6, 2022 | Strategy
This post by Mark Arnold originally appeared on cutimes.com. COVID-19 is one of the biggest challenges of our time. The pandemic’s health threat and death rate are the likes of which we have not seen in generations. And of course we are likely to feel the virus’s...
by OTMS Staff | Oct 6, 2022 | Leadership, Training
Credit unions and community banks obsess over those they serve. And rightfully so! Your members or customers are the core of what you do every day. But have you done new hire journey mapping to invest in your new hires as much as you invest in your new members? The...
by Mark Arnold | Oct 6, 2022 | Leadership, Training
I know, I know, you’re scratching your head, wondering what in the world toned calves have to do with trust. You see, when teams don’t trust…Well, think about it like this.You’re At The Gym Sweat is trickling down your forehead as the bass...
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