by OTMS Staff | Jan 14, 2025 | Leadership, Training
Change. It sounds fun when David Bowie sings about it, doesn’t it? But for most people, it’s not fun at all. For most people, the word “change” means “run and hide.” According to Harvard Business Review, less than half (just 43% of your employees) will support...
by OTMS Staff | Jan 8, 2025 | Branding
Your brand isn’t your logo. It’s not your colors. And it’s definitely not that expensive branch signage you just installed. Those are just symbols – and symbols without substance are about as useful as a New Year’s resolution that doesn’t...
by OTMS Staff | Jan 6, 2025 | Strategy
Dry. Dull. Blah. All words to leave behind.Too often, you end up doing the same things with your strategy, branding, marketing and training. You did it in 2022, so you did it in 2023 and again in 2024. And if it’s working spectacularly…keep going. But if it’s harming...
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