by OTMS Staff | Aug 14, 2023 | Branding
Your website is one of the most important parts of your bank or credit union. It’s at least as vital as your branches. In the eyes of younger consumers, it’s far more essential – your website is the first place they go to experience your brand.But many bank and credit...
by Shawn Temple | Aug 9, 2023 | Leadership, Training
Ambition. Competition. Each are valuable in their own ways…but they’re less helpful when it comes to bank or credit union leadership. So, what are the keys to successful leadership?Empathy and servant leadership. But what do these words mean? Well, empathy is the...
by OTMS Staff | Aug 7, 2023 | Marketing
It’s time to go back to school! But not just for the kids…for you too. And you have a new class on your schedule this semester – Marketing 101.Marketing is an ever-changing animal, and it’s easy to get lost in the labyrinth of new trends. So, let’s go back to the...
by OTMS Staff | Aug 2, 2023 | Marketing
Every credit union wants to expand. Every credit union wants to capture new demographics. After all, targeting a new demographic group can open the door to impressive growth.But credit unions seem to struggle with exactly how to target these niches…and the numbers...
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