by Elizabeth Rider | Oct 6, 2022 | Marketing
Marketing during an economic downturn may feel counter-intuitive. Slimy even. How can we ask people to do business with us when they’re trying to pay for groceries?But here’s the truth: you work in financial services. It’s your job to serve people during an economic...
by Mark Arnold | Oct 6, 2022 | Strategy
Do you like M&Ms? They’re definitely a favorite snack of mine – small, easy to swallow and you’re able to finish a bag without getting sick. In other words, they’re perfectly snackable. But strategic plans usually aren’t as snackable as a bag of M&Ms....
by Mark Arnold | Oct 6, 2022 | Marketing
Image courtesy of netflix.com. Yes, this is a blog about marketing tips for credit unions and community banks, but let’s talk music for a minute. Parents of 90’s and early 2000’s kids likely recall the song and subsequent film “The Pirates Who...
by Mark Arnold | Oct 6, 2022 | Strategy
Strategic planning ideas are a second thought for many this year.For example, a financial institution executive was recently discussing with me the severe impacts from the pandemic: earnings are tanking, investment income is negligible, fee income is dropping...
by Elizabeth Rider | Oct 6, 2022 | Marketing
“How do we reach Millennials?” is a question we hear often from credit unions and banks, particularly this time of year during strategic planning sessions. It’s a great question, but it’s also one you’ve probably been asking for the last 10 years. It’s time now to get...
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