by Mark Arnold | Oct 6, 2022 | Marketing
The classic Boy Scouts motto famously says, “Always be prepared.” Despite disaster recovery and pandemic plans, I’m not sure anything could have prepared credit unions and community banks for COVID-19. But we can prepare for the post-pandemic world. How? By getting...
by Mark Arnold | Oct 6, 2022 | Leadership
Helen S. Delin, CEO of NAS JRB Credit Union in the New Orleans, Louisiana metro area, has a simple yet profound message during the ongoing coronavirus pandemic: “We’re not going to let it beat us.” While many credit unions echo this brave message in the face of...
by Mark Arnold | Oct 6, 2022 | Strategy
“All we have to decide is what to do with the time that is given us.”—Gandalf We are officially at the halfway point of 2021 (depending on when you read this post). July 1. Start of quarter three. 181 days. 121 working days. To some, that may seem like a lot. To...
by Mark Arnold | Oct 6, 2022 | Marketing
What a game, what a halftime show and what about those commercials! I’ll be honest: I watch the Super Bowl more for the commercials than for the game (even though I’m a huge football fan).This year’s price for a 30-second commercial averaged a whopping $6.5 million....
by Colleen Cormier | Oct 6, 2022 | Marketing
Some financial institutions share a common misconception that marketing isn’t affordable when times are tough. Nothing could be further from the truth. Marketing doesn’t have to be expensive. Aside from what you already pay your employees, it doesn’t cost a...
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