by Mark Arnold | Oct 6, 2022 | Strategy
Questions and answers. They are a key part to developing any strategy. Ask the wrong strategic questions and it doesn’t matter what your answer is. Answer the right questions the wrong way and it doesn’t matter what the question is. With On the Mark Strategies’...
by Elizabeth Rider | Oct 6, 2022 | Branding
This post originally appeared on news.cuna.org. Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies. He addressed branding...
by Elizabeth Rider | Oct 6, 2022 | Branding
Gen Z money habits are a thing of intrigue for many credit union and community bank marketers. So let’s take a closer look. First, a picture. That frumpy kid you saw on your way to work this morning who’s staring at his phone waiting for the school bus? He may...
by Mark Arnold | Oct 6, 2022 | Marketing
If you still religiously watch the Amazing Race (like I do), you probably know the Holderness Family. They’re also on TikTok. Or how about Dwayne “The Rock” Johnson? He’s there too and has 50.6 million followers. Every video he posts receives millions of views. Let’s...
by Mark Arnold | Oct 6, 2022 | Strategy
Strategic planning—now there are two words that can strike cynicism and frustration into the hearts of any bank or credit union executive. And with good reason. Financial institutions spend a great deal of time, money and energy on strategic planning, all too often...
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