Search
OTMS Blog
Holiday Products Consumers Love
It’s been a hard year. Use your products to bring some cheer to your customers and members this holiday season.
Three Marketing Lessons from the US Military
America’s military has shown time and again the power of great marketing to stir people to great action.
Bump, Don’t Butcher Your Marketing Budget
During slowdowns, most institutions start cutting their marketing budgets. But is that the right strategy?
Write Email Newsletters People Want to Read
Email newsletters are a dime a dozen these days. That means it’s more important than ever to stand out.
Why You Should Lead Like a New Hire
There are plenty of lessons you learn from being “the new guy.”
Your Brand Is More Than a Fun Costume
Don’t cast your brand aside after one fun night. Let’s take a look at what really brings it to life.
Go Deep Rather Than Wide With Your Marketing
When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel…
Let Go, and Let Others
All organizations, including credit unions and community banks, struggle with delegation and bottlenecks.
All-Aboard! How to Get Maximum Participation During Planning Sessions
You want as many ideas as possible during strategic planning. But sometimes, all you get are crickets instead.
Employees Falling Like Leaves? Here’s How to Keep Them Going
Q4 stress can quickly lead to an exasperated workforce if you’re not careful. Let’s change this situation.
Time’s Ticking…Don’t Forget to Succession Plan!
Who’ll steer your institution’s future? Do you know? If not, you’re entering dangerous waters.
Know Your Competition’s Next Move
If you’re going to play the game, it’s important you know your competition’s strategy.
Five Must-Read Industry Articles From 2022 (So Far)
These days, your credit union or community bank can’t afford to fall behind.
Your CFO’s Best Friend During Budget Cuts
CFOs are, understandably, making budget cuts across the board right now. As the economic downturn following COVID-19 takes its toll on the market and on individual consumers, credit union and community bank leaders are looking for anywhere they can cut spending. But...
You Can Be An Adaptable Leader. Here’s How.
We’re quickly learning how important adaptability is, aren’t we? Organizations, teams, and individuals who are…
Work From Home Without Losing Your Mind
How in the world am I going to work from home without losing my mind?
Why Good Leaders Don’t Need Luck
What is luck in leadership? Is there something to it?
Winning Leadership in March and Beyond
It’s the best time of the year! College basketball and March Madness© bring us the greatest tournament in the world!
When Members Are In Trouble, Communicate Double
Member communication can sometimes feel like another thing on your to-do list, especially if you’re also juggling…
What’s Your Organization’s Mindset?
I’m sure you’ve all heard about having a growth mindset. But is that the only mindset vital to your credit union or…
What TV Fathers Teach Us About Content Marketing
Father’s Day is this weekend; and as much fun as it is to give the father figures in our lives an appropriately good…
What We’re Reading This Summer
Who said professional development books can’t also be great summer reads?
What to Do When You Fail
Failure accomplishes valuable things in ourselves that we wouldn’t realize otherwise.
What Makes a Good Testimonial
Word-of-mouth is the number one source of growth for community chartered credit unions and banks.
What Parenthood Teaches Us About Marketing
Marketing lessons are everywhere. Take parenting, for example.
What Disney+ Teaches Credit Unions and Banks About Branding
Oh yes, I did. I signed up for Disney+ within the first week. As an avid fan of all things Disney, Star Wars and…
What Gen Z Wants (and how to give it to them)
Let’s play a little word association game. When I say Gen Z marketing, what word comes to mind?
Want Younger Members? Try Sticker Marketing.
You want to get younger. But how? Try sticker marketing…
We Need You to Lead Us
Sometimes, pictures of what leaders need to be come from the most unexpected places. Like a crowded airport.
We’re Halfway to 2023. Are You Ready?
Yes, we’re asking you to think about the new year in the middle of summer vacations and backyard BBQs.
Up Your Game to Beat Walmart
For decades, Walmart has prided itself on its low prices. They’re virtually unbeatable.
Want Growth? Refine Your Niche.
If you want a case study in defining your niche, look no further than Oxygen.
Top Four Hazards Your CU Needs To Avoid Now
COVID-19 is one of the biggest challenges of our time. The pandemic’s health threat and death rate are the likes of…
Toned Calves? 5 Signs Teams Don’t Trust
I know, I know, you’re scratching your head, wondering what in the world toned calves have to do with trust.
Too Much Turnover? New Hire Journey Mapping Can Help.
Credit unions and community banks obsess over those they serve. And rightfully so!
Tips for Executing Your Strategic Plan from the Top
If you need tips for executing your strategic plan, let’s first look at the wrong way to do it.
