Search
OTMS Blog
Logos You Love…and What They Say About Credit Union Logo Development
This On The Mark Strategies article looks at three popular logos for lessons to help your credit union logo development.
What to Look for in a Credit Union Marketing Agency
What traits does a great credit union marketing agency have? Find out in this On The Mark Strategies article.
Hire Geniuses with Bank or Credit Union Working Genius Training
Read this On The Mark Strategies post to find out how bank or credit union Working Genius training changes how you hire.
Credit Union Social Media Engagement Isn’t Everything
There’s more to credit union social media metrics than likes and comments. Read this On The Mark Strategies post for more!
Consumers Surfing the Web? Make Your Bank or Credit Union Website the Beach
Make your bank or credit union website more attractive with this On The Mark Strategies article!
How Bad Bank or Credit Union Strategic Planning is Killing You
How is bad bank or credit union strategic planning killing you? Find out in this On The Mark Strategies article!
How the Community Impact Fund Helps Credit Unions Generate Prosperity
Needing a new retention strategy in your credit union strategic plan? Read about CIF in this On The Mark Strategies article!
What Lobsters Teach Us About Bank and Credit Union Leadership Training
Bank or credit union leadership training requires you to be like a lobster. How? Find out in this On The Mark Strategies post!
Your Vision…Should You Choose to Create It
What goes into creating a community bank or credit union vision? Find out in this On The Mark Strategies article!
What is Your (Debt) Ceiling?
Are you hitting the ceiling? It may be a financial institution leadership problem. Read this On The Mark Strategies article to find out more.
Effective Leaders Set; They Don’t Sit
How a leader “sets” things determines the institution’s success. Get some quick bank and credit union leadership training in this On The Mark Strategies post.
The Best Dads in Marketing
What do dad-related commercials say about credit union marketing? Find out in this On The Mark Strategies post.
How SAFE FCU Developed a Top-of-the-Line Board of Directors
Are you lost when it comes to your credit union Board? Read advice from SAFE FCU’s Board Chair in this On The Mark Strategies article!
Add a Little Beach Boys to Your Consumer Experience
Create a credit union member experience people can’t get out of their heads. Read more in this On The Mark Strategies article.
Pick a Name…Any Name?
Picking a new community bank or credit union name can be magical, but it’s not random. Read more in this On The Mark Strategies post.
Develop the Ultimate Strategic Itinerary
You plan your vacation…plan your future too with credit union strategic planning! Read more in this On The Mark Strategies article.
Twitter Quitters, TikTok Chaos and More
What are the latest community bank and credit union social media trends? Read about them in this On The Mark Strategies post!
Don’t Forget Your History
Your past and future can coexist. Read more about credit union branding and marketing in this On The Mark Strategies article!
Minor Marketing Details Making Major Impacts
When it comes to marketing, everything matters. On The Mark Strategies’ latest post goes over small details your financial institution marketing misses.
Four Common Mistakes Found During Mystery Shops
Discover four common credit union mystery shop mistakes (and solutions) in this On The Mark Strategies article.
When to Rebrand
When should you rebrand? Find out the five key moments in On The Mark Strategies’ credit union and community bank branding article.
What the New Venmo Credit Card Says About Consumers
The Venmo Credit Card is enticing to young consumers. Learn how this affects your community bank or credit union strategic planning in this On The Mark post.
Fast and Slow All at Once
As a leader, you’re both the tortoise and the hare…fast and slow. Get some quick bank or credit union leadership training in this On The Mark post!
Marketing Lessons from Star Wars
Star Wars quotes contain wisdom for every situation, including marketing. Come learn some financial institution marketing tips in the latest On The Mark post!
Increasing Productivity is…Pure Genius
The key to employee productivity is each employee’s individual passions. Start placing people where they thrive with an On The Mark Working Genius session.
Three Vital Parts of a Conversion Campaign
A core conversion means big changes for your members or customers. Learn how to craft the perfect conversion campaign in On The Mark’s latest article!
You Are Patient Zero
As a leader, you’re the starting point of a great culture. Receive some credit union executive coaching in On The Mark’s latest post.
Three Stories That Prove Experience is Everything
What makes a credit union member experience awful or great? Read On The Mark Strategies’ latest post to learn lessons from real-life stories!
Book Review: “Getting Naked” by Patrick Lencioni
Lencioni shows vulnerability is an essential part of great leadership. Read the latest On The Mark blog post to see how it factors into leadership training.
Elements of a Good Video Testimonial
People are far more likely to do business with you after watching a video testimonial from someone who has. Here’s how to make that testimonial count.
Don’t Hunt for Easter Eggs
Don’t let your credit union or community bank strategy be as random as an egg hunt. Find some tips in On The Mark’s latest article!
How to Help Your Staff Deal With Angry Members
It’s never been more critical for your team to know how to be proactive instead of reactive, and empathetic instead of combative.
Beat the Refs
We all like to blame the ref, but in reality there’s a lot we can own ourselves. Here’s how to up your game at your credit union or community bank.
Five Problems to Solve Now or Pay for Later
Solve these five problems, or your institution’s growth will suffer later. Read On The Mark’s latest article to find solutions!
Create a Board Career Path
Credit union boards need a career path to be successful. Read On The Mark’s blog post to find out what this looks like!
Three Frequently Asked Strategic Planning Questions
Here are the top three FAQs that will help maximize your strategic planning session. Read more in On The Mark’s blog post!
