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OTMS Blog
Make a Sizzle Reel That Spices Things Up
Learn how to make a sizzle reel that stands out with On The Mark’s credit union video production. Spice up your video content with this comprehensive guide.
Join the Mafia
When something goes wrong, how many members of your “team” will you find encircling each other? Encircling you?
Does Your Institution Work Like an Airplane?
An airplane needs all sorts of people to function, and you need employees working in their best roles.
What Compelling Copy Looks Like (Part Two)
Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important.
Great Speakers Make an Impact
What does a great speaker do? A great speaker educates your employees, engages them and yes, entertains them.
Three Marketing Tips for 2023
When it comes to marketing, you never want to see your institution fail. Here’s how to succeed.
The 52-Week Social Media Challenge
Up your social media game with On The Mark Strategies’ 52-week challenge. Learn more about great social media services in this blog post!
Logos and Taglines and Brands…Oh My!
These three words seem easily understandable on the surface, but they’re actually as deep as an ocean.
Make Your Institution’s Resolutions More Than Words on Paper
The initiatives you decided to pursue in your strategic planning session are essential to your success in 2023.
The Not-So-Secret Sauce to Success
Elevate your credit union to new heights with the help of On the Mark Strategies’ comprehensive leadership training programs.
Be as Memorable as a Holiday Movie
Imagine if your credit union or community bank was as memorable as a holiday movie. It would be a game-changer!
Consensus is Dangerous
Trust me: it’s worth the time and energy to fight over your institution’s future.
What Compelling Copy Looks Like (Part One)
Give your members or customers an identity that sells.
What’s In a Name? A Lot, Actually.
Transform your credit union with a new brand identity that speaks to your members. On The Mark Strategies can guide you through the process.
Seeing is Engaging
As leaders, we must see everything—including what is closest to us. That should start with your people.
Play Nice! How Senior Leadership and the Board Should Cooperate
Good leadership isn’t a game of who can fool the other. It’s about getting results.
Fun Holiday-Themed Marketing Ideas
Grow your credit union with effective marketing strategies tailored to your unique needs. On The Mark Strategies can help you through the process.
Three Ways to Thank Consumers
You’re not getting far off the starting block without saying the occasional “thank you.”
You’re Boring? Then Market Like an Insurance Company
Help your brand stand out with marketing that is anything but boring. Learn more in this On The Mark Strategies credit union creative services post.
Holiday Products Consumers Love
It’s been a hard year. Use your products to bring some cheer to your customers and members this holiday season.
Three Marketing Lessons from the US Military
America’s military has shown time and again the power of great marketing to stir people to great action.
Bump, Don’t Butcher Your Marketing Budget
During slowdowns, most institutions start cutting their marketing budgets. But is that the right strategy?
Write Email Newsletters People Want to Read
Email newsletters are a dime a dozen these days. That means it’s more important than ever to stand out.
Why You Should Lead Like a New Hire
There are plenty of lessons you learn from being “the new guy.”
Your Brand Is More Than a Fun Costume
Don’t cast your brand aside after one fun night. Let’s take a look at what really brings it to life.
Go Deep Rather Than Wide With Your Marketing
When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel…
Let Go, and Let Others
All organizations, including credit unions and community banks, struggle with delegation and bottlenecks.
All-Aboard! How to Get Maximum Participation During Planning Sessions
You want as many ideas as possible during strategic planning. But sometimes, all you get are crickets instead.
Employees Falling Like Leaves? Here’s How to Keep Them Going
Q4 stress can quickly lead to an exasperated workforce if you’re not careful. Let’s change this situation.
Time’s Ticking…Don’t Forget to Succession Plan!
Who’ll steer your institution’s future? Do you know? If not, you’re entering dangerous waters.
Know Your Competition’s Next Move
If you’re going to play the game, it’s important you know your competition’s strategy.
Five Must-Read Industry Articles From 2022 (So Far)
These days, your credit union or community bank can’t afford to fall behind.
Your CFO’s Best Friend During Budget Cuts
CFOs are, understandably, making budget cuts across the board right now. As the economic downturn following COVID-19 takes its toll on the market and on individual consumers, credit union and community bank leaders are looking for anywhere they can cut spending. But...
You Can Be An Adaptable Leader. Here’s How.
We’re quickly learning how important adaptability is, aren’t we? Organizations, teams, and individuals who are…
Work From Home Without Losing Your Mind
How in the world am I going to work from home without losing my mind?
Why Good Leaders Don’t Need Luck
What is luck in leadership? Is there something to it?
