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OTMS Blog
What’s New? (And How Do You Face It?)
Here are some trends we’ve noticed lately and suggestions on how to deal with the changing industry.
How to Find Good Teammates
Focus on recruiting, hiring and onboarding people that have the intangibles of a good teammate.
Are You Losing at Service?
Community institutions are known for their service. Right? Many consumers no longer think that’s the case.
Five Items You Must Assess About Your Marketing
If you improve marketing, you improve the entire organization. Here are five items you must assess.
Clean Up Your Front Porch
Your website is your front porch, and it leaves a powerful first impression (good or bad).
What Can Buffaloes Teach Us About Conflict?
Become a buffalo and create a culture unafraid of facing conflict. Read the latest On The Mark Strategies article to start refining your credit union.
Don’t Go Breaking Consumers’ Hearts
You’re probably thinking – “I couldn’t if I tried!” But sadly, the financial industry isn’t an Elton John song.
Marketing Lessons from Super Bowl LVII Commercials
Discover the latest credit union marketing strategies from Super Bowl LVII commercials. Read On The Mark’s blog post for insightful takeaways and tips.
Voice of Actual Client: Heart of Louisiana Credit Union
Listen to Valarie Montgomery, VP of Human Resources at Heart of Louisiana CU, about her time working with us!
Plant a Tree Worth Sitting Under
Regularly scheduled long-term planning is essential to the future success of your community.
Three Growth Tips for 2023
Growth will no longer happen by osmosis. Growth will take intentionality.
Make a Sizzle Reel That Spices Things Up
Learn how to make a sizzle reel that stands out with On The Mark’s credit union video production. Spice up your video content with this comprehensive guide.
Join the Mafia
When something goes wrong, how many members of your “team” will you find encircling each other? Encircling you?
Does Your Institution Work Like an Airplane?
An airplane needs all sorts of people to function, and you need employees working in their best roles.
What Compelling Copy Looks Like (Part Two)
Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important.
Great Speakers Make an Impact
What does a great speaker do? A great speaker educates your employees, engages them and yes, entertains them.
Three Marketing Tips for 2023
When it comes to marketing, you never want to see your institution fail. Here’s how to succeed.
The 52-Week Social Media Challenge
Up your social media game with On The Mark Strategies’ 52-week challenge. Learn more about great social media services in this blog post!
Logos and Taglines and Brands…Oh My!
These three words seem easily understandable on the surface, but they’re actually as deep as an ocean.
Make Your Institution’s Resolutions More Than Words on Paper
The initiatives you decided to pursue in your strategic planning session are essential to your success in 2023.
The Not-So-Secret Sauce to Success
Elevate your credit union to new heights with the help of On the Mark Strategies’ comprehensive leadership training programs.
Be as Memorable as a Holiday Movie
Imagine if your credit union or community bank was as memorable as a holiday movie. It would be a game-changer!
Consensus is Dangerous
Trust me: it’s worth the time and energy to fight over your institution’s future.
What Compelling Copy Looks Like (Part One)
Give your members or customers an identity that sells.
What’s In a Name? A Lot, Actually.
Transform your credit union with a new brand identity that speaks to your members. On The Mark Strategies can guide you through the process.
Seeing is Engaging
As leaders, we must see everything—including what is closest to us. That should start with your people.
Play Nice! How Senior Leadership and the Board Should Cooperate
Good leadership isn’t a game of who can fool the other. It’s about getting results.
Fun Holiday-Themed Marketing Ideas
Grow your credit union with effective marketing strategies tailored to your unique needs. On The Mark Strategies can help you through the process.
Three Ways to Thank Consumers
You’re not getting far off the starting block without saying the occasional “thank you.”
You’re Boring? Then Market Like an Insurance Company
Help your brand stand out with marketing that is anything but boring. Learn more in this On The Mark Strategies credit union creative services post.
Holiday Products Consumers Love
It’s been a hard year. Use your products to bring some cheer to your customers and members this holiday season.
Three Marketing Lessons from the US Military
America’s military has shown time and again the power of great marketing to stir people to great action.
Bump, Don’t Butcher Your Marketing Budget
During slowdowns, most institutions start cutting their marketing budgets. But is that the right strategy?
Write Email Newsletters People Want to Read
Email newsletters are a dime a dozen these days. That means it’s more important than ever to stand out.
Why You Should Lead Like a New Hire
There are plenty of lessons you learn from being “the new guy.”
Your Brand Is More Than a Fun Costume
Don’t cast your brand aside after one fun night. Let’s take a look at what really brings it to life.
