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OTMS Blog
How to Get Out of a Marketing Slump
“Slump? I ain’t in no slump….I just ain’t hitting.”
How to Align Your Organization When Your Staff is Spread Out
If you’re one of the many executives wondering how to align your organization in the new working environment, you’re…
How Telling Your Brand Story Elevates Your Business
Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat).
How To Adjust Your Fall Marketing Campaigns
Fall is almost here. While you may still be experiencing 100-degree heat (like those of us in Texas) and the “dog days of August,” Fall (and Fall marketing campaigns) are just around the corner. Fall has typically meant football, festivals and funnel cakes. Of course,...
How To Adjust Your Strategic Plan With the Four S’s
Your strategic plan created last fall is more than likely in a trashcan somewhere. Thank you, COVID-19. Strategic plans are one of the many casualties left in the pandemic’s wake. While situations have certainly changed, the need for a strategic plan has not. [bctt...
How Allied FCU Jumpstarted Loan Growth
How do we grow loans? When’s the best time to plan for the future? How do we go beyond simply making money?
Four Ways to Turn Mergers into Partnerships
“Mergers.” They can sound cold, and there’s a tendency to treat credit union mergers or mergers between community…
Focus on Dynamic Virtual Content to Engage Staff
This article originally appeared in the July 8, 2020, issue of Credit Union Times as well as here on cutimes.com. As credit unions continue to find their way in the evolving post-pandemic world, staying on top of staff engagement is critical. Training staff (as well...
Focus: Strategy’s Secret Weapon
Strategic initiatives. Action plans. Timelines. Every credit union or community bank in some form or fashion has…
Focus Like a Barn Swallow
A Barn Swallow is a little bird found abundantly across North America…and it has a strategic focus unlike any other.
Five Successful Video Marketing Examples and Why They Work
Developing a video strategy at your credit union or community bank is critical.
Five Keys to Leading When You’re Not the Leader
One of the biggest myths I’ve seen in leadership is this: the people with titles are the best leaders. The truth is, you don’t have to be the one calling the shots in order to lead your team. Your credit union or community bank needs leaders now more than ever. As...
Five Marketing Red Flags to Avoid
Avoid common marketing pitfalls and improve the effectiveness of your campaigns with On The Mark’s credit union marketing assessment.
Five “Must Haves” in Your 2021 Marketing Budget
Budget season is well underway for credit unions and community banks. While Fall is great for pumpkin spice latte lovers, it’s not so great for financial institution marketers. We often have to exercise our math skills (not necessarily our strongest trait). This year,...
Five Consumer Experience Statistics You Should Know
These days, it’s all about the consumer’s experience. And you don’t need to go far to see that.
Everyone Talks or Your Strategic Plan Flops
How many people attend your credit union or bank’s strategic planning session? Ten? Twelve? More?
Everything You Need to Know About YouTube TV
Cable is out. Streaming is in.
Expressing Gratitude Key in Communicating Your Brand Post-Coronavirus
Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving. Most...
Email Updates Every Leader Should Subscribe To
In sales they say, “always be closing.” For leadership, the phrase should be “always be reading.”
Don’t Let Coronavirus Deliver a Knockout Blow to Your Strategic Plan
Boxing legend Mike Tyson once famously said "Everybody has a plan until they get punched in the mouth." Sound familiar for your community bank or credit union strategic plan? For most credit unions and community banks, this thought is extremely poignant when thinking...
Don’t Stop ‘Til…
For many of us, those three words put an iconic song in our heads that will hang around for at least a week.
Does Marketing Have a Place in Your Budget?
The short answer: you should have a marketing budget. Now let’s talk about the long answer.
Does Your Marketing Spread the Love?
Being someone’s valentine is a special experience. Truffles. Fancy dinners.
Do You Know What You Want Your Employees to Do?
Organizational clarity, or lack thereof, is sometimes easier to recognize in another organization than our own.
Curbside Series Part 2: Curbside Marketing
“Curbside ______” has become an overnight phenomenon thanks to the Coronavirus.
Delivering Impactful Employee Development Virtually
This article by Mark Arnold originally appeared on cutimes.com. The coronavirus pandemic up-ended much of the way the world as we knew it earlier this year. This included massive societal changes including the way we interact with each other, with our employers and...
Curbside Series Part 1: Delivering Curbside Member Experience
The coronavirus outbreak continues to reshape how the American retail landscape looks and operates.
Curbside Employee Experience: The New EX Factor
You’ll have to bear with me. I’m on the way home from my weekly trek to the supermarket.
Cruise, Don’t Drift, to Get Organizational Clarity and Alignment
I recently witnessed one of the best examples of organizational clarity and alignment on a week-long cruise to the…
Credit Union Marketing Veteran: “We Don’t Want to Go Back to Normal”
Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience...
Could You Sell This Pencil?
Consumers care about benefits. Learn how to sell using benefits in this On The Mark article, and refine your messaging with a credit union marketing assessment.
Can Social Media Influencers Help Your Brand?
Influencers are quite diverse, and they’re a great addition to your social media marketing plan.
Cast A Vision During Strategic Planning
If done correctly, strategic planning for credit unions is a blast.
Chief Vision Officer
Optimize your credit union vision and credit union leadership in this On The Mark Strategies article!
Be Deliberate, Not Desperate, With Your Marketing
“We’re in a recession—we’ve got to cut marketing!”
Be A Better Problem Solver in 6 Steps
If you’re able to, think back to a time pre-the-current-crisis, when some within your organization (just like any…
