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OTMS Blog
Fast and Slow All at Once
As a leader, you’re both the tortoise and the hare…fast and slow. Get some quick bank or credit union leadership training in this On The Mark post!
Marketing Lessons from Star Wars
Star Wars quotes contain wisdom for every situation, including marketing. Come learn some financial institution marketing tips in the latest On The Mark post!
Increasing Productivity is…Pure Genius
The key to employee productivity is each employee’s individual passions. Start placing people where they thrive with an On The Mark Working Genius session.
Three Vital Parts of a Conversion Campaign
A core conversion means big changes for your members or customers. Learn how to craft the perfect conversion campaign in On The Mark’s latest article!
You Are Patient Zero
As a leader, you’re the starting point of a great culture. Receive some credit union executive coaching in On The Mark’s latest post.
Three Stories That Prove Experience is Everything
What makes a credit union member experience awful or great? Read On The Mark Strategies’ latest post to learn lessons from real-life stories!
Book Review: “Getting Naked” by Patrick Lencioni
Lencioni shows vulnerability is an essential part of great leadership. Read the latest On The Mark blog post to see how it factors into leadership training.
Elements of a Good Video Testimonial
People are far more likely to do business with you after watching a video testimonial from someone who has. Here’s how to make that testimonial count.
Don’t Hunt for Easter Eggs
Don’t let your credit union or community bank strategy be as random as an egg hunt. Find some tips in On The Mark’s latest article!
How to Help Your Staff Deal With Angry Members
It’s never been more critical for your team to know how to be proactive instead of reactive, and empathetic instead of combative.
Beat the Refs
We all like to blame the ref, but in reality there’s a lot we can own ourselves. Here’s how to up your game at your credit union or community bank.
Five Problems to Solve Now or Pay for Later
Solve these five problems, or your institution’s growth will suffer later. Read On The Mark’s latest article to find solutions!
Create a Board Career Path
Credit union boards need a career path to be successful. Read On The Mark’s blog post to find out what this looks like!
Three Frequently Asked Strategic Planning Questions
Here are the top three FAQs that will help maximize your strategic planning session. Read more in On The Mark’s blog post!
Your Institution is an Organism
Every part of your growth strategy is connected – like body systems. Read this On The Mark blog post to have the healthiest institution possible.
Is Your Marketing Strategy Missing Messaging Opportunities?
Your marketing strategy may be missing obvious ways to craft a message that sells. Read On The Mark’s blog article to learn more!
The Importance of Developing Strong Leaders in Credit Unions
Learn why credit union leadership training is vital when developing strong leaders in your institution. Read On The Mark Strategies’ latest blog today!
What’s New? (And How Do You Face It?)
Here are some trends we’ve noticed lately and suggestions on how to deal with the changing industry.
How to Find Good Teammates
Focus on recruiting, hiring and onboarding people that have the intangibles of a good teammate.
Are You Losing at Service?
Community institutions are known for their service. Right? Many consumers no longer think that’s the case.
Five Items You Must Assess About Your Marketing
If you improve marketing, you improve the entire organization. Here are five items you must assess.
Clean Up Your Front Porch
Your website is your front porch, and it leaves a powerful first impression (good or bad).
What Can Buffaloes Teach Us About Conflict?
Become a buffalo and create a culture unafraid of facing conflict. Read the latest On The Mark Strategies article to start refining your credit union.
Don’t Go Breaking Consumers’ Hearts
You’re probably thinking – “I couldn’t if I tried!” But sadly, the financial industry isn’t an Elton John song.
Marketing Lessons from Super Bowl LVII Commercials
Discover the latest credit union marketing strategies from Super Bowl LVII commercials. Read On The Mark’s blog post for insightful takeaways and tips.
Voice of Actual Client: Heart of Louisiana Credit Union
Listen to Valarie Montgomery, VP of Human Resources at Heart of Louisiana CU, about her time working with us!
Plant a Tree Worth Sitting Under
Regularly scheduled long-term planning is essential to the future success of your community.
Three Growth Tips for 2023
Growth will no longer happen by osmosis. Growth will take intentionality.
Make a Sizzle Reel That Spices Things Up
Learn how to make a sizzle reel that stands out with On The Mark’s credit union video production. Spice up your video content with this comprehensive guide.
Join the Mafia
When something goes wrong, how many members of your “team” will you find encircling each other? Encircling you?
Does Your Institution Work Like an Airplane?
An airplane needs all sorts of people to function, and you need employees working in their best roles.
What Compelling Copy Looks Like (Part Two)
Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important.
Great Speakers Make an Impact
What does a great speaker do? A great speaker educates your employees, engages them and yes, entertains them.
Three Marketing Tips for 2023
When it comes to marketing, you never want to see your institution fail. Here’s how to succeed.
The 52-Week Social Media Challenge
Up your social media game with On The Mark Strategies’ 52-week challenge. Learn more about great social media services in this blog post!
Logos and Taglines and Brands…Oh My!
These three words seem easily understandable on the surface, but they’re actually as deep as an ocean.
