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OTMS Blog
Marketing Lessons From Super Bowl 56 Commercials
What a game, what a halftime show and what about those commercials!
Man-Branding with Manly Bands
My soon-to-be husband and I recently purchased his wedding band through an online store called Manly Bands.
Make Your Content More Shareable with These 6 Steps
You have a brand, and you have a marketing strategy in place to get your message out to the masses.
Looking for a Leader
We’re all familiar with the saying it’s the small things that matter. Here’s how that leadership principle…
Keys to Marketing During an Economic Downturn
Marketing during an economic downturn may feel counter-intuitive. Slimy even.
Knowing Yourself is Key
Aristotle famously said, "Knowing yourself is the beginning of all wisdom." Do you know your credit union or community bank? What Aristotle refers to is self-introspection. It's the exercise of looking at yourself from the outside to learn, evolve and improve the way...
Is Your Marketing The Pirates Who Don’t Do Anything?
Is Your Marketing The Pirates Who Don’t Do Anything? – On The Mark Strategies
Is Your Strategic Plan “Snackable?”
Do you like M&Ms? They’re definitely a favorite snack of mine – small, easy to swallow and you’re able to finish a…
How Your Credit Union or Bank Can Host an Event for Millennials
“How do we reach Millennials?” is a question we hear often from credit unions and banks, particularly this time of…
Ideas To Adjust Your Strategic Planning
Strategic planning ideas are a second thought for many this year.For example, a financial institution executive was recently discussing with me the severe impacts from the pandemic: earnings are tanking, investment income is negligible, fee income is dropping...
How to Win at Content Marketing: 3 Keys
Your content marketing efforts can either accelerate your growth, or they can be part of what causing consumers’…
How to Hit a Home Run in Leadership
Hitting a home run in leadership is not unlike hitting a home run in baseball. Every industry has its Legacy members.
How to NOT Get Overwhelmed in 2020
It’s 2020! A new year! A new decade! Get excited people!
How To Operationalize Your Brand
One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your…
How to Seize Advantages During An Economic Downturn
If you look at current economic downturn data and projections for too long, you’ll get depressed quickly. McKinsey & Company is projecting it will take most business sectors more than five years to get back to their 2019 GDP levels. Bancography recently said...
How to Win an Academy Award With Your Marketing
The Academy Awards are this weekend, and it’s a good time to think about what makes award-winning marketing.
How to Grow Business During a Pandemic
How do you grow business during a pandemic? Not to mention sinking oil prices, rising unemployment and a trade war with China. It’s enough to depress every credit union or community bank executive. As Jerome Powell, Federal Reserve Chair, said recently, “This is the...
How to Grow Loans in the Second Half of the Year
I recently had the opportunity to sit down with Don Arkell, owner of CU Lending Advice.
How to Create a Compelling Brand Personality
If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your…
How to Get Out of a Marketing Slump
“Slump? I ain’t in no slump….I just ain’t hitting.”
How to Align Your Organization When Your Staff is Spread Out
If you’re one of the many executives wondering how to align your organization in the new working environment, you’re…
How Telling Your Brand Story Elevates Your Business
Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat).
How To Adjust Your Fall Marketing Campaigns
Fall is almost here. While you may still be experiencing 100-degree heat (like those of us in Texas) and the “dog days of August,” Fall (and Fall marketing campaigns) are just around the corner. Fall has typically meant football, festivals and funnel cakes. Of course,...
How To Adjust Your Strategic Plan With the Four S’s
Your strategic plan created last fall is more than likely in a trashcan somewhere. Thank you, COVID-19. Strategic plans are one of the many casualties left in the pandemic’s wake. While situations have certainly changed, the need for a strategic plan has not. [bctt...
How Allied FCU Jumpstarted Loan Growth
How do we grow loans? When’s the best time to plan for the future? How do we go beyond simply making money?
Four Ways to Turn Mergers into Partnerships
“Mergers.” They can sound cold, and there’s a tendency to treat credit union mergers or mergers between community…
Focus on Dynamic Virtual Content to Engage Staff
This article originally appeared in the July 8, 2020, issue of Credit Union Times as well as here on cutimes.com. As credit unions continue to find their way in the evolving post-pandemic world, staying on top of staff engagement is critical. Training staff (as well...
Focus: Strategy’s Secret Weapon
Strategic initiatives. Action plans. Timelines. Every credit union or community bank in some form or fashion has…
Focus Like a Barn Swallow
A Barn Swallow is a little bird found abundantly across North America…and it has a strategic focus unlike any other.
Five Successful Video Marketing Examples and Why They Work
Developing a video strategy at your credit union or community bank is critical.
Five Keys to Leading When You’re Not the Leader
One of the biggest myths I’ve seen in leadership is this: the people with titles are the best leaders. The truth is, you don’t have to be the one calling the shots in order to lead your team. Your credit union or community bank needs leaders now more than ever. As...
Five Marketing Red Flags to Avoid
Avoid common marketing pitfalls and improve the effectiveness of your campaigns with On The Mark’s credit union marketing assessment.
Five “Must Haves” in Your 2021 Marketing Budget
Budget season is well underway for credit unions and community banks. While Fall is great for pumpkin spice latte lovers, it’s not so great for financial institution marketers. We often have to exercise our math skills (not necessarily our strongest trait). This year,...
Five Consumer Experience Statistics You Should Know
These days, it’s all about the consumer’s experience. And you don’t need to go far to see that.
Everyone Talks or Your Strategic Plan Flops
How many people attend your credit union or bank’s strategic planning session? Ten? Twelve? More?
Everything You Need to Know About YouTube TV
Cable is out. Streaming is in.
