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OTMS Blog
What Disney+ Teaches Credit Unions and Banks About Branding
Oh yes, I did. I signed up for Disney+ within the first week. As an avid fan of all things Disney, Star Wars and…
What Gen Z Wants (and how to give it to them)
Let’s play a little word association game. When I say Gen Z marketing, what word comes to mind?
Want Younger Members? Try Sticker Marketing.
You want to get younger. But how? Try sticker marketing…
We Need You to Lead Us
Sometimes, pictures of what leaders need to be come from the most unexpected places. Like a crowded airport.
We’re Halfway to 2023. Are You Ready?
Yes, we’re asking you to think about the new year in the middle of summer vacations and backyard BBQs.
Up Your Game to Beat Walmart
For decades, Walmart has prided itself on its low prices. They’re virtually unbeatable.
Want Growth? Refine Your Niche.
If you want a case study in defining your niche, look no further than Oxygen.
Top Four Hazards Your CU Needs To Avoid Now
COVID-19 is one of the biggest challenges of our time. The pandemic’s health threat and death rate are the likes of…
Toned Calves? 5 Signs Teams Don’t Trust
I know, I know, you’re scratching your head, wondering what in the world toned calves have to do with trust.
Too Much Turnover? New Hire Journey Mapping Can Help.
Credit unions and community banks obsess over those they serve. And rightfully so!
Tips for Executing Your Strategic Plan from the Top
If you need tips for executing your strategic plan, let’s first look at the wrong way to do it.
Three Ways to Improve Your Lobby Experience
No one likes to make people wait, but sometimes you have to do it.
Three Ways a Speaker Energizes Your Organization
If you hire a speaker for your next event or training, doesn’t that cost money? Shouldn’t you just do it in-house?
Three Ways to Avoid a Sales Culture
“I never look at deals as one deal. I look at them as a gateway to many more.”
Three Ways to Broaden Your Revenue Stream
In the wake of economic instability and shifting financial winds, you’ve likely been a part of several discussions…
Three Ways to Get New Consumers (and Retain Them Too)
Your credit union or community bank needs new members or customers.
Three Things You Must Always Communicate
Many things come in threes: the three little pigs; the three wise men; the three musketeers.
Three Marketing Messages to Help Your Members Fight Inflation
Your job as a financial organization is to help people fight inflation. “Inflation” has always a dirty word…
Three Social Media Strategies to Increase Engagement
How do you escape a cycle of non-engagement? Here are three social media strategies to get you going.
Three Keys to Strategic Planning for 2021
2020 will certainly go down as a year to remember (or forget, depending on your perspective). This T-shirt I saw on Amazon says it well: As we enter the last weeks of the year and look to 2021, successful strategic planning is a must. Starting your new year without a...
Three Keys To Thrive During Economic Downturn
You don’t want to just survive economic downturn. You want to thrive during economic downturn.
Three Leadership Pitfalls and How to Avoid Them
Looking to enhance your credit union leadership skills? Check out On The Mark’s blog post on three common leadership pitfalls and how to avoid them.
Three Keys to Better Branding in 2021
Branding in 2021 is not going to look massively different than branding in previous years...it will just be about a thousand times more critical that you get it right. In the current market environment, financial institutions need a lot to succeed. Dedicated staff,...
Three Digital Marketing Mistakes You’re Probably Making
Are you and your marketing team taking a closer look at your digital marketing? If so, then chances are you've made at least one of these three common mistakes in your quest to "do more digital." Here they are, plus tips for how to fix them. Digital Marketing Mistake...
Three Crucial Moments to Use Video Marketing
Video marketing is vital when it comes to communicating about the important events at your institution.
The One Leadership Mindset for Growth in Change
GROWING PAINSGrowing Pains. Or...growing pains. Ah, now didn’t those two things bring two very different visceral responses?The former was a beloved, if not a bit cheesy in retrospect, sitcom chronicling the exploits of the Seaver family, of Long Island, New York....
The Infinite Game
I recently read “The Infinite Game” by Simon Sinek. Great book. I highly recommend it.
The Difference Between How and Why
The Brooklyn Nets were a heavy favorite to win it all in the NBA playoffs this year. Emphasis on “were.”
Testimony of a First-Time Homebuyer
Your credit union or community bank is constantly chasing younger demographics – Gen Zers…
Systemize Your Marketing For Success
“You do not rise to the level of your goals. You fall to the level of your systems.”
Stay True to Your Brand During Pandemic
This post originally appeared on news.cuna.org. Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies. He addressed branding...
Strategic Questions to Ask at This Year’s Planning Session
Questions and answers. They are a key part to developing any strategy. Ask the wrong strategic questions and it doesn’t matter what your answer is. Answer the right questions the wrong way and it doesn’t matter what the question is. With On the Mark Strategies’...
Six Money Habits Gen Z Wishes You’d Teach Them
Gen Z money habits are a thing of intrigue for many credit union and community bank marketers. So let’s take a closer…
Seven Easy Ways to Refresh Your Website
Your website says a lot about you. To say the right things about your brand, your website may need a redesign.
Seven Ways To Immediately Improve Your Strategic Planning Process
Strategic planning—now there are two words that can strike cynicism and frustration into the hearts of any bank or…
Should You Be on TikTok?
Don’t throw ideas at a wall and see what sticks. Hone a TikTok strategy.
