Marketing

Don’t throw ideas at a wall and see what sticks. Hone a TikTok strategy.

Credit unions and small community banks are facing competition in one of the most unexpected banking spaces.

The classic Boy Scouts motto famously says, “Always be prepared.” Despite disaster recovery and pandemic plans, I’m not sure anything could have prepared credit unions and community banks for COVID-19. But we can prepare for the post-pandemic world. How? By getting...

Famous author, lecturer and sales guru Dale Carnegie once said: "Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” We certainly live in a time of doubt and fear....

Some financial institutions share a common misconception that marketing isn’t affordable when times are tough. Nothing could be further from the truth. Marketing doesn't have to be expensive. Aside from what you already pay your employees, it doesn’t cost a thing to...

What a game, what a halftime show and what about those commercials!

You have a brand, and you have a marketing strategy in place to get your message out to the masses.

Marketing during an economic downturn may feel counter-intuitive. Slimy even.

Aristotle famously said, "Knowing yourself is the beginning of all wisdom." Do you know your credit union or community bank? What Aristotle refers to is self-introspection. It's the exercise of looking at yourself from the outside to learn, evolve and improve the way...

Is Your Marketing The Pirates Who Don’t Do Anything? – On The Mark Strategies

“How do we reach Millennials?” is a question we hear often from credit unions and banks, particularly this time of…

The Academy Awards are this weekend, and it’s a good time to think about what makes award-winning marketing.

“Slump? I ain’t in no slump….I just ain’t hitting.”

Fall is almost here. While you may still be experiencing 100-degree heat (like those of us in Texas) and the “dog days of August,” Fall (and Fall marketing campaigns) are just around the corner. Fall has typically meant football, festivals and funnel cakes. Of course,...

Developing a video strategy at your credit union or community bank is critical.

Avoid common marketing pitfalls and improve the effectiveness of your campaigns with On The Mark’s credit union marketing assessment.

Budget season is well underway for credit unions and community banks. While Fall is great for pumpkin spice latte lovers, it’s not so great for financial institution marketers. We often have to exercise our math skills (not necessarily our strongest trait). This year,...

Cable is out. Streaming is in.

The short answer: you should have a marketing budget. Now let’s talk about the long answer.

Being someone’s valentine is a special experience. Truffles. Fancy dinners.

“Curbside ______” has become an overnight phenomenon thanks to the Coronavirus.

Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience...

Influencers are quite diverse, and they’re a great addition to your social media marketing plan.

This year, we’re all saying adios to traditional event marketing. No more event booths, community festivals or neighborhood fun runs. But that doesn’t mean event marketing cannot or should not happen. Here are seven ways to shift your community marketing events to fit...

Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsl

January is almost over which means by now you’ve read countless articles on 2020 goals and trends.

Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers.