Marketing

Developing a video strategy at your credit union or community bank is critical.

Avoid common marketing pitfalls and improve the effectiveness of your campaigns with On The Mark’s credit union marketing assessment.

Budget season is well underway for credit unions and community banks. While Fall is great for pumpkin spice latte lovers, it’s not so great for financial institution marketers. We often have to exercise our math skills (not necessarily our strongest trait). This year,...

Cable is out. Streaming is in.

The short answer: you should have a marketing budget. Now let’s talk about the long answer.

Being someone’s valentine is a special experience. Truffles. Fancy dinners.

“Curbside ______” has become an overnight phenomenon thanks to the Coronavirus.

Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience...

Influencers are quite diverse, and they’re a great addition to your social media marketing plan.

This year, we’re all saying adios to traditional event marketing. No more event booths, community festivals or neighborhood fun runs. But that doesn’t mean event marketing cannot or should not happen. Here are seven ways to shift your community marketing events to fit...

Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsl

January is almost over which means by now you’ve read countless articles on 2020 goals and trends.

Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers.